Privacy Policy

1. Introduction

Welcome to the What About Mkt. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, https://www.whataboutmkt.com. By accessing or using our website, you agree to the terms of this Privacy Policy.


2. Information We Collect

We may collect various types of information, including:

  • Information You Provide: When you fill out forms, correspond with us, register for services, report issues, or complete surveys, you may provide information such as your name and last name, address, email address, location, occupation, job title, payment information, social media authentication data, and preferences for newsletters, email alerts, and other marketing communications.
  • Information We Collect Automatically: Device-specific information (e.g., hardware model, IP address, operating system), technical information, details of your website visits, browsing behavior, and interactions with our website.
  • Information From Third Parties: Data from analytics providers (e.g., Google Analytics, Microsoft Clarity) and payment processors to facilitate transactions.


3. Policy for Account Members

Account members may be required to provide additional personal information to access exclusive features or content and receive a tailored experience. This information is handled with the same level of care and protection as all other personal data, and members have the same rights as outlined above regarding Access, correction, and deletion of their information.


4. Legal Grounds for Data Use

Our use of your personal information is based on the following legal grounds:

  • Consent: Where you have explicitly agreed to our use of your data.
  • Contract Performance: Where data is necessary to fulfill our contract with you.
  • Legal Obligation: Compliance with legal obligations under Brazilian Law (Lei Geral de Proteção de Dados – LGPD), U.S. law (including the California Consumer Privacy Act – CCPA), European law (General Data Protection Regulation – GDPR), and other applicable international laws.
  • Legitimate Interests: Where our use of data is necessary for legitimate business purposes and does not override your data protection rights.
  • Legal Claims: Where data is necessary for legal proceedings.


5. How We Use Your Information

We use your information for the following purposes:

  • To provide and maintain our services.
  • To process payments and subscriptions.
  • To send newsletters, email alerts, and marketing communications (with your consent).
  • To improve user experience through analytics and personalization.
  • To comply with legal obligations under GDPR, CCPA, LGPD, and other applicable laws.
  • To manage and notify users regarding their Benefits Program participation, including updates on accumulated points, eligibility for gifts or promotions, and related notifications.


6. Automatic Service-Related Communications

In addition to marketing emails and newsletters, we send several automated, service-related emails to ensure a smooth user experience. These emails are essential for the operation of your account, and by using our services, you agree to receive them. The following types of emails are not part of our newsletter subscription, and you can change your preferences for marketing emails at any time:

  • Verify Email: To validate your email address for account security. You cannot log in until your email is verified, even after a purchase has been made.
  • Forgot Password: Sent when you request to change your password.
  • Purchase Reminder Warm-Up: To remind you of the first renewal of your purchase as part of our risk-free policy.
  • Purchase Invoice: Contains all purchase information and an invoice.
  • Purchase Cancellation: To inform you that your cancellation has taken effect and to confirm the expiration date of your membership.
  • Payment Issue Detected: Sent when we attempt to process the payment, but an error occurs.
  • Marketing Emails: These include coupons, promotions, and information about the benefits program to ensure you are aware of all your benefits.


7. Sharing Your Information

We may share your information with:

  • Payment Processors: To facilitate transactions securely.
  • Membership Processors: To provide the best use of our content.
  • Integration Processors: Such as Zapier, to link information in between platforms.
  • Analytics Providers: Such as Google Analytics and Microsoft Clarity for website improvement.
  • Marketing Platforms: Mailchimp, Facebook Ads, Google Ads, and LinkedIn Ads for targeted advertising.


8. Benefits Program and Data Usage

Users who participate in the Benefits Program must keep their address, contact details, and location information up to date to qualify for specific benefits. We will use this information to:

  • Track and notify users about their accumulated points.
  • Determine eligibility for rewards, promotions, and special offers.
  • Provide relevant updates regarding the program through email and on the website. All personal data collected for the Benefits Program will be processed according to this Privacy Policy.

Users who deactivate their membership will permanently lose their accumulated points, and the count will restart from zero upon reactivation. The What About Mkt is not responsible for third-party issues that may prevent users from accessing benefits.


9. Disclosure of Your Information

We may disclose your personal information to service providers, business partners, and other third parties to assist us in providing the Website and Services, fulfilling our contractual obligations, and optimizing our operations. This includes:

  • MailChimp: Used for email communications, including marketing messages, with your consent.
  • Facebook (Meta): Used for paid marketing and social networking services.
  • Typeform: Used for online forms and surveys.
  • SurveyMonkey: Used for research surveys and data collection.
  • ARMember: Used for membership, profile, and login administration.
  • WooCommerce and Woo Subscriptions: Used for managing checkout and payment renewals.
  • Zapier: Used to link and automate the flow of information between our various platforms.

We also use analytics providers to improve our Website and Services.


10. Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we recommend that you review their privacy policies before providing them with any personal information.


11. Sharing of Data About Others

If you provide information about other individuals, you must have obtained clear consent before sharing their data. We will process the data by this policy.


12. Cookies and Tracking Technologies

We use cookies to collect information about your browsing behavior. You can control or turn off cookies through your browser settings.


13. Data Security

We implement security measures to protect your personal information from unauthorized Access, alteration, or disclosure. However, no method of transmission over the Internet is completely secure.


14. Your Rights

Under applicable data protection laws, including Brazil’s LGPD, the U.S.’s CCPA, the European Union’s GDPR, and other international laws, you have the following rights regarding your data:

  • Right of Access: You can request information on whether your data is being processed and Access to that data.
  • Right to Rectification: You can request the correction of any inaccurate or incomplete personal data.
  • Right to Erasure (‘Right to be Forgotten’): You can request the deletion of your data unless there is a legitimate legal reason for us to retain it.
  • Right to Restriction of Processing: You have the right to request that we stop processing your data at any time.
  • Right to Data Portability: You have the right to request a copy of your data in a structured, commonly used, and machine-readable format, and to have it transferred to another data controller.
  • Right to Object: You can object to our processing of your data under certain circumstances, including for direct marketing purposes. You can exercise these rights by contacting us at contact@whataboutmkt.com. Please note that exercising certain rights, such as the right to Erasure, may result in limited Access to our services.


15. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and, where appropriate, by email. We encourage you to review this page periodically.


16. Contact Us If you have any questions about this Privacy Policy, please get in touch with us at contact@whataboutmkt.com.