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SOCIAL MEDIA

Snapchat Questions Whether Social Media Still Creates Demand

As social platforms grow crowded and repetitive, Snap is making the case that the future of marketing will be built inside conversations, not feeds.

4 min read

ADVERTISING STRATEGY

Why Some AI Ads Work and Others Fall Flat

As artificial intelligence reshapes advertising, the real divide is no longer technological but deeply human.

4 min read

BUSINESS

Levi’s Found Growth Where Most Legacy Brands Get Stuck

A surge in demand for baggy denim is revealing how Levi’s might be reshaping its business for a new generation.

4 min read

ADVERTISING CREATIVITY

Zendaya and On Blur the Line Between Idea and Design

A surreal campaign starring Zendaya turns the act of creation into the most compelling story fashion can tell.

4 min read

SOCIAL MEDIA

Instagram is Finally Making a Play in Affiliate Marketing

As Instagram rolls out native affiliate links in Reels, the real question is whether it can reclaim a creator economy that has already moved on.

4 min read

ADVERTISING

Publicis and Microsoft Redraw the Rules of Advertising

A billion-dollar agreement marks the moment agencies began building the systems that decide how marketing works.

4 min read

STRATEGY

Can the World Cup Solve Nike’s Problems?

As Nike prepares for the World Cup, the company is assembling one of its most expansive football strategies in years.

5 min read

CREATIVITY

McDonald’s Writes Itself Into the KPop Universe

When a fast-food brand joins the plot, marketing stops interrupting and starts becoming culture.

4 min read

CREATIVITY

LEGO Turns Messi, Ronaldo, Mbappé ,and Vini Jr Into Creative Currency

By reimagining the world’s biggest players as buildable icons, LEGO transforms social media into a playground of culture, fandom, and creation.

4 min read