1. Introduction
Welcome to What About Mkt. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, https://www.whataboutmkt.com. By accessing or using our website, you agree to the terms of this Privacy Policy.
2. Information We Collect
We may collect various types of information, including:
Information You Provide: When you fill out forms, correspond with us, register for services, report issues, or complete surveys, you may provide information such as your name and last name, address, email address, location, occupation, job title, payment information, social media authentication data, and preferences for newsletters, email alerts, and other marketing communications.
Information We Collect Automatically: Device-specific information (e.g., hardware model, IP address, operating system), technical information, details of your website visits, browsing behavior, interactions with our website, and data collected through cookies and similar tracking technologies. This includes information collected via pixel systems and heat-mapping tools (such as Microsoft Clarity and Google Ads systems) which we use to improve the user experience on the site and for marketing purposes. Cookies may originate from our own platform (first-party cookies) or from third-party services integrated into the site, such as analytics, advertising, and embedded content providers. Retention periods vary depending on the type and purpose of each cookie.
Information From Third Parties: Data from analytics providers (e.g., Google Analytics, Microsoft Clarity) and payment processors to facilitate transactions. Some of these third-party services may also set cookies that collect usage, performance, or advertising data, which may be shared back with these partners under a lawful basis.
3. Policy for Account Members
Account members may be required to provide additional personal information to access exclusive features or content and receive a tailored experience. This information is handled with the same level of care and protection as all other personal data, and members have the same rights as outlined above regarding access, correction, and deletion of their information.
Free Trial Access: We offer a Free Trial feature facilitated by WooCommerce and WooSubscriptions. This allows users to access their chosen membership plan for 7 days without payment. Please note that this is a one-time benefit; the user can only use this free trial once per account. By utilizing this feature, you acknowledge and agree that we retain the checkout information provided during the sign-up process, even within the trial period. This data is stored to facilitate future transactions and ensure seamless service continuity.
4. AI Integration and Content Insights
We have an integration with ChatGPT AI (OpenAI) on our site, allowing users to gather insights and information about the content on the site.
Token Usage: Users may utilize the tokens available within their specific plan to interact with this tool.
Data Collection for Improvement: By using this feature, you allow us to collect chat information and query history. We collect this information solely for service improvements, further studies, and analysis to refine the quality of insights provided.
5. Legal Grounds for Data Use
Our use of your personal information is based on the following legal grounds:
Consent: Where you have explicitly agreed to our use of your data, including acceptance of cookies when legally required.
Contract Performance: Where data is necessary to fulfill our contract with you.
Legal Obligation: Compliance with legal obligations under Brazilian Law (Lei Geral de Proteção de Dados – LGPD).
Legitimate Interests: Where our use of data is necessary for legitimate business purposes and does not override your data protection rights, including the use of certain cookies essential for functionality and security.
Legal Claims: Where data is necessary for legal proceedings.
6. How We Use Your Information
We use your information for the following purposes:
To provide and maintain our services.
To process payments and subscriptions.
To send newsletters, email alerts, and marketing communications (with your consent).
To improve user experience through analytics and personalization, including insights generated through cookies, pixels, and tracking technologies (such as Microsoft Clarity and Google Ads) that help us understand browsing behavior and site performance.
To generate studies, analysis, news, and magazines based on usage data (including site interaction and AI chat history), which may be disclosed on the site.
To comply with legal obligations under GDPR, CCPA, LGPD, and other applicable laws.
7. Automatic Service-Related Communications
In addition to marketing emails and newsletters, we send several automated, service-related emails to ensure a smooth user experience. These emails are essential for the operation of your account, and by using our services, you agree to receive them. The following types of emails are not part of our newsletter subscription, and you can change your preferences for marketing emails at any time:
Verify Email: To validate your email address for account security. You cannot log in until your email is verified, even after a purchase has been made.
Forgot Password: Sent when you request to change your password.
Purchase Reminder Warm-Up: To remind you of the first renewal of your purchase as part of our risk-free policy.
Purchase Invoice: Contains all purchase information and an invoice.
Purchase Cancellation: To inform you that your cancellation has taken effect and to confirm the expiration date of your membership.
Payment Issue Detected: Sent when we attempt to process the payment, but an error occurs.
Marketing Emails: These include coupons, promotions, and information about the benefits program to ensure you are aware of all your benefits.
8. Sharing Your Information
We may share your information with:
Payment Processors: Such as Stripe, WooCommerce and Woo Subscriptions to facilitate transactions securely.
Membership Processors: Such as ARMember, to provide access to our content.
Integration Processors: Such as Zapier, to link information between platforms.
Analytics and Experience Providers: Such as Google Analytics and Microsoft Clarity for website improvement. These services may deploy third-party cookies and pixel systems that collect usage data and may share aggregated insights with us.
Marketing Platforms: Mailchimp, Facebook Ads, Google Ads, and LinkedIn Ads for targeted advertising. These platforms may also use cookies or tracking technologies to personalize and measure marketing communications.
AI Service Providers: OpenAI (ChatGPT), for the purpose of processing on-site queries and generating content insights as described in Section 4.
9. Disclosure of Your Information
We may disclose your personal information to service providers, business partners, and other third parties to assist us in providing the Website and Services, fulfilling our contractual obligations, and optimizing our operations. This includes: MailChimp, Facebook (Meta), Google Ads & Microsoft Clarity, OpenAI, Typeform, SurveyMonkey, ARMember, WooCommerce and Woo Subscriptions, Zapier, Stripe, Curvy. We also use analytics providers to improve our Website and Services.
10. Links to Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we recommend that you review their privacy policies before providing them with any personal information.
11. Sharing of Data About Others
If you provide information about other individuals, you must have obtained clear consent before sharing their data. We will process the data by this policy.
12. Cookies and Tracking Technologies
We use cookies and pixel systems to collect information about your browsing behavior. Cookies may be first-party (created by our website) or third-party (created by external services such as analytics, advertising partners, and embedded content providers). Specifically, we partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replays to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization and fraud/security purposes. Each cookie may have a specific retention period that determines how long it remains stored on your device. Some cookies may share data with trusted partners when necessary for analytics, advertising, functionality, or service optimization and always under a legally valid basis. You can control or turn off cookies through your browser settings. For more information, check our “Cookie Policy.”
13. Data Security
We implement security measures to protect your personal information from unauthorized Access, alteration, or disclosure. However, no method of transmission over the Internet is completely secure.
14. Your Rights
Under applicable data protection laws, including Brazil’s LGPD, you have the following rights regarding your data:
Right of Access: You can request information on whether your data is being processed and Access to that data.
Right to Rectification: You can request the correction of any inaccurate or incomplete personal data.
Right to Erasure (‘Right to be Forgotten’): You can request the deletion of your data unless there is a legitimate legal reason for us to retain it.
Right to Restriction of Processing: You have the right to request that we stop processing your data at any time.
Right to Data Portability: You have the right to request a copy of your data in a structured, commonly used, and machine-readable format, and to have it transferred to another data controller.
Right to Object: You can object to our processing of your data under certain circumstances, including for direct marketing purposes. You can exercise these rights by contacting us at support@whataboutmkt.com. Please note that exercising certain rights, such as the right to Erasure, may result in limited Access to our services.
15. Close Account and Data Deletion
You may close or delete your account at any time directly through your profile page. When you delete your account, we will erase the personal data stored in the systems directly managed for membership access and communication, specifically: ARMember, Zapier, Mailchimp. Once the account is closed, you will no longer have login access, and your membership data in these systems will be permanently removed.
Important Note on Social Login Accounts: If you created your account using social login (such as Google or Facebook), you may not be able to complete the account deletion process through our profile page due to a known ARMember system limitation. In such cases, What About Mkt is not accountable for this technical restriction, as it is a feature controlled solely by ARMember. Users may be required to review ARMember’s own policies and follow any additional steps or requirements set by their platform to fully close or disconnect a social login–based account.
Important Note on External Systems: Some services used to process payments, manage transactions, and provide AI functionalities operate independently from What About Mkt. As a result, certain personal, transactional, or interaction data may continue to be stored externally by: WooCommerce, WooCommerce Subscriptions, Stripe, OpenAI (ChatGPT integration). These platforms may retain information such as payment history, invoices, transaction logs, chat insights, and subscription records to comply with financial, legal, or anti-fraud requirements or for analytical purposes. What About Mkt is not responsible for the storage, deletion, or retention policies of these third-party systems, and their data practices are governed by their own terms and privacy policies. We recommend reviewing the privacy policies of WooCommerce, WooCommerce Subscriptions, Stripe, and OpenAI for more details on how they handle retained data.
16. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and, when appropriate, by email. We encourage you to review this page periodically.
17. Contact Us
If you have any questions about this Privacy Policy, please get in touch with us at: support@whataboutmkt.com.