Terms of Use

1. Introduction

Welcome to What About Mkt. These Terms of Use govern your Access to and use of our website, https://www.whataboutmkt.com. By using our website, you agree to comply with these terms. If you disagree, please do not use our website.


2. User Agreement

By accessing or using our website, you agree to these Terms of Use, including our Privacy Policy. You must be at least 18 years old or have the consent of a parent or guardian to use this site.


3. Intellectual Property

All content on What About Mkt, including articles, logos, graphics, and other materials, is the intellectual Property of What About Mkt and is protected by copyright, trademark, and other applicable laws. You may not reproduce, distribute, or create derivative works from our content without our explicit permission.


4. Products and Membership Plans.

The What About Mkt offers a range of products designed to keep users informed about the latest marketing trends, strategies, and insights. Our offerings include:

  • News Articles: Daily marketing updates available for online reading. These provide insights into industry trends, major brand moves, and strategic shifts in the marketing landscape.
  • Essential Magazines: A collection of curated marketing content, available for one-time purchase. Each issue provides in-depth coverage of major industry topics and is accessible online only.
  • Studies and Analysis: Downloadable reports offering deep dives into specific marketing strategies, consumer behavior trends, and case studies to help professionals make data-driven decisions.
  • Newsletter/Key Emails: Free email updates that provide bite-sized insights into key marketing developments. Users can select their preferred topics during sign-up and modify their preferences at any time from their profile page.


4.1 Membership Plans

The What About Mkt offers two membership plans:

  • Basic Membership: Includes Access to daily articles on the site, named as “News Articles” and Essential Emails.
  • Premium Membership: Grants access to all content on the site, including all “Essential Magazines.”

For all users, the pricing structure is as follows:

  • Basic Membership: US$10.90 monthly while the subscription is active.
  • Premium Membership: US$19.90 monthly while the subscription is active.

Please note that the prices for our membership plans may be subject to change due to promotional seasons. Any changes will be communicated in accordance with these terms.


4.2 Additional Membership Terms

  • Full Access: You’ll have full Access to all the features included in your selected package for 30 days.
  • Reminder Notification: We’ll send you a reminder email 25 days after your first payment, letting you know about your upcoming payment.
  • Automatic Renewal: Your membership will automatically renew each month at the price stated in these terms.
  • Cancellation Policy: You can cancel at any time. If you do, your membership will stay active until the end of your current period, but won’t renew afterward.


4.3 “Essential Magazines”

are Available permanently in the Saved area in the Profile or on the “News” Page, unless the user cancels their account.

  • Price: Each magazine issue is available for a one-time payment of US$5.90.
  • Full Access: You’ll have full Access to all the content in your selected magazine issue.
  • One-Time Payment: This is a one-time payment, with no automatic renewals.
  • Future Issues: You can choose to purchase future issues at any time.
  • Online Access Only: The magazine is available for online Access only and is not downloadable.
  • Account Cancellation Impact: If you cancel your account on our website, you will lose Access to your purchased issue, and this Access cannot be restored.

Important Note: The conditions and benefits included in the memberships and “Essential Magazines” remain the same for all users, regardless of their location. If the account is canceled, we are not responsible for any lost content.


5. Multi-Currency Payments

We offer a multi-currency payment system that enables users to transact in their preferred currency.

  • Automatic Currency Detection: Our system can detect your native currency based on your country or language settings, displaying prices accordingly.
  • Manual Currency Selection: Alternatively, you can choose from the following currencies: USD, ARS, AUD, BTC, BRL, CAD, CHF, CLP, EUR, GBP, NZD, UYU.

This functionality is powered by the WooCommerce Multi-Currency plugin, which ensures accurate and up-to-date exchange rates. The plugin automatically updates exchange rates at regular intervals, based on their rules.


5.1 Payment Processing and Currency Conversion

Payments are processed through Stripe, which supports over 135 currencies. When a payment is made in a currency different from our default currency, Stripe handles the conversion using the current exchange rates provided by their service providers. The currency conversion rate will determine the value of the renewal at the time of your first payment and will remain the same for all subsequent renewals. Please note that currency conversions may incur additional fees, including a conversion fee applied by the Multi-Currency plugin.

Important Note: While USD is the default currency displayed on the website, the default currency on our Stripe account is BRL (Brazilian Real). As a result, all transactions made in other currencies will be converted to BRL before being settled in our Stripe account, which may incur currency conversion fees, depending on the payment method and user’s location.

By offering multi-currency support, we aim to provide a seamless and convenient experience for our global user base.


6. Benefits Program

Users with an active Basic Membership or Premium Membership are automatically included in our Benefits Program, which enables them to accumulate points to unlock exclusive benefits, including gifts and promotions. Users will receive updates about their points via email and on the website. To qualify for certain benefits, users must ensure their address, contact details, and location information are up to date. We will handle all personal information by our Privacy Policy. Points can be accumulated in various ways, such as:

  • Renewing a membership
  • Engaging with the website
  • Participating in activities designated by the What About Mkt. The specific rules for earning points will be communicated via the registered email.


Important Conditions

  • Points are accumulated only while the membership is active.
  • If the user cancels their membership, all accumulated points are permanently lost, and the count will restart from zero if the user reactivates their membership.
  • The What About Mkt is not responsible for third-party issues that may prevent users from accessing their benefits.


7. Automatic Messages and Notifications

Users may receive automated messages within the website or via email to enhance their experience. These may include:

  • Welcome Emails: Sent upon successful registration.
  • Purchase Emails: Including invoices and product updates.
  • “Payment Issue Detected” Notification: If a payment fails due to credit card errors or an incompatibility between the selected payment method and the user-provided information, a notification will be sent.
  • Promotional Emails: Sent periodically to inform users about special offers and content updates.
  • Authentication Emails: Sent for security purposes, such as verifying account changes or logging in from a new device. Users can manage their email preferences in the account settings.


8. Cancellation Policy

To cancel automatic renewals, you must submit a cancellation request at least 48 hours before the next billing cycle. You can cancel through your account dashboard at any time, just login in your account and access the “Your Membership” section in your profile. No refunds are issued for prior subscription periods.


9. User Content

9.1 Users may submit content for publication. Doing so grants What About Mkt a perpetual, non-exclusive, worldwide license to use, modify, and publish your content. We reserve the right to edit, remove, or refuse to publish any content at our discretion.

9.2 You are responsible for the content you submit. You must ensure that you own or have the necessary permission to use the content and that it does not infringe upon any third-party rights or laws.

9.3 Respectful communication is required, and hate speech or abusive behavior will not be tolerated. Violation of these guidelines can result in suspension or banning from the site.


10. Comments Policy

We encourage open discussions but require users to adhere to respectful communication guidelines. Hate speech, personal attacks, and abusive language are prohibited and may result in immediate suspension of Access to our services.


11. Indemnification

You agree to defend, indemnify, and hold What About Mkt harmless from any claims or liabilities arising from your use of the website, breach of these Terms, or any violation of rights by your submitted content.


12. Disclaimers

The website is provided “as is” without warranties. The What About Mkt does not guarantee the accuracy, completeness, or reliability of any content on the site, including content from third parties. Use of the site is at your own risk.


13. Governing Law

This agreement is governed by:

  • Brazilian Law: Including LGPD and Consumer Protection Code.
  • U.S. Law: Including CCPA and other applicable federal and state laws.
  • UK Law: Including the Data Protection Act.
  • EU Law: Including GDPR. Brazilian laws, including the Brazilian Civil Code and the Brazilian Consumer Protection Code, as well as other applicable Brazilian laws, govern these Terms of Use.

If you access our website from outside Brazil, you are responsible for complying with local laws in your jurisdiction.


14. Additional Terms for U.S. Users

For users in the United States, you agree to comply with all applicable federal and state laws, including but not limited to the Digital Millennium Copyright Act (DMCA). If you believe any content infringes upon your copyright, you may submit a DMCA notice as outlined in our copyright policy.


15. Additional Terms for UK Users

For users in the United Kingdom, these Terms of Use are governed by English law, and you agree to submit to the exclusive jurisdiction of the English courts. Suppose you believe your rights under the UK Data Protection Act or other applicable laws have been violated. In that case, you have the right to complain with the Information Commissioner’s Office (ICO).


16. Additional Terms for European Users

For users in the European Union, the General Data Protection Regulation (GDPR) provides additional rights. These include the right to access, correct, or delete personal data, as well as the right to object to or restrict certain processing activities. Please refer to our Privacy Policy for more details.


17. Changes to Terms

We reserve the right to modify these Terms of Use at any time. Continued use of the site after any changes constitutes your acceptance of the new terms.


18. Contact Us

If you have any questions about these Terms of Use, please get in touch with us at contact@whataboutmkt.com.