Last updated: March 2026
The What About Mkt values your privacy and uses cookies and pixel systems to enhance our website’s reliability, security, and user experience. By accepting cookies, you help us improve functionality, remember your preferences, and provide tailored content and advertising. This Cookie Policy applies to all What About Mkt websites and applications and should be read alongside our Privacy Policy. If you have any questions, please contact us at support@whataboutmkt.com.
Cookies are small text files stored on your device when you visit a website. They allow websites to recognize your device, remember your preferences, and improve your browsing experience. Cookies can also collect information about your usage patterns and preferences. In this policy, “cookies” refer to all similar technologies used to achieve these purposes, including pixels, tags, web beacons, and local storage used for AI integrations. Cookies may be generated directly by our website (first-party cookies) or by third-party services integrated into our platform, such as analytics or advertising tools.
We use the following types of cookies:
3.1. Functional Cookies It is essential for the website’s core functionality, such as navigating pages, accessing secure areas, and completing transactions. It’s also used to remember user settings like language preferences or login details to provide a personalized experience.
These cookies are typically first-party and remain stored for a defined retention period necessary to provide these features.
3.2. Performance and Analytics Cookies Collect data on website usage to help us identify errors, understand visitor behavior, and improve functionality. These cookies improve website performance and ensure a smoother user experience. Specifically, we partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replays.
Some of these cookies may come from third-party providers and have specific retention periods. Data collected may be shared with analytics partners operating under a lawful data-processing basis.
3.3. Advertising and Marketing Cookies Monitor browsing habits to show ads and promotional content relevant to your interests. These cookies ensures advertising aligns with your preferences, reducing irrelevant content. We use pixel systems alongside cookies to track the effectiveness of our marketing campaigns.
These cookies may be first-party or third-party and follow defined retention periods. The data collected may be shared with advertising partners when necessary to deliver personalized content, in accordance with applicable legal requirements.
3.5 Authentication and Membership Cookies
To provide secure access to account-based services, we use cookies and similar technologies to manage authentication sessions and membership status.
These cookies help us:
These cookies are essential for the operation of the Website and are typically first-party cookies generated by our membership and e-commerce systems, including ARMember, WooCommerce, and WooCommerce Subscriptions.
Without these cookies, certain features such as account login, subscription management, and access to members-only content may not function properly.
3.6 Security and Fraud Prevention Cookies
Certain cookies and tracking technologies may be used to maintain the security and integrity of the Website. These technologies help detect suspicious behavior, prevent unauthorized access attempts, and protect the platform against fraud, abuse, and automated attacks.
These cookies may collect technical information such as IP address patterns, session identifiers, and device-related metadata to help identify abnormal activity.
Security-related cookies are considered necessary for the proper operation and protection of the platform and may operate without optional user consent where legally permitted.
3.7 Research, Analytics, and Editorial Insights
Data collected through cookies and interaction tracking technologies may also be used in aggregated or anonymized form to support research, analytics, and editorial development.
This may include analyzing:
Insights derived from these analyses may be used to produce research, studies, analytical reports, or editorial content published on the Website. Any such research is conducted using aggregated or anonymized data and does not disclose identifiable personal information.
4.1. Consent Banner We use a cookie consent banner to inform you about the cookies used on our website. When visiting the site for the first time, you can accept or customize your preferences.
4.2. Managing Preferences You can manage or disable cookies at any time through:
4.3 Cookie Duration
Cookies may remain stored on your device for different periods depending on their function.
Session Cookies: These are temporary cookies that remain on your device only for the duration of your browsing session and are automatically deleted when you close your browser.
Persistent Cookies: These cookies remain stored on your device for a predefined period or until manually deleted. They help the website remember your preferences and settings across visits.
The retention period of cookies may vary depending on their purpose, the service provider that generates them, and applicable legal requirements.
Our website includes content from third-party platforms like YouTube, Instagram, and X (Twitter). Viewing this content may require you to accept cookies from these third parties. Please refer to their respective privacy policies for details.
5.1 Third-Party Cookies from Embedded Platforms
Embedded content providers may place cookies or tracking technologies on your device when you interact with their content.
These providers may include platforms such as:
These cookies are controlled by the respective third-party platforms and may collect information about your interaction with embedded media. We recommend reviewing their privacy and cookie policies for further information on how these providers handle your data.
We may periodically update this Cookie Policy to reflect changes in technology, regulations, or our practices. Notifications of significant updates will be displayed prominently by e-mail.
For any questions or concerns about our Cookie Policy, please contact us at: support@whataboutmkt.com