Last updated: March 2026
Welcome to What About Mkt. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, https://www.whataboutmkt.com. By accessing or using our website, you agree to the terms of this Privacy Policy.
1.1 Data Controller Identification (LGPD)
For the purposes of applicable data protection laws, including the Lei Geral de Proteção de Dados (LGPD – Law No. 13.709/2018), What About Mkt acts as the data controller responsible for the collection, processing, and protection of personal data described in this Privacy Policy.
As the data controller, What About Mkt determines the purposes and means of processing personal information collected through the Website and related services.
If you have questions regarding the processing of your personal data, requests related to your rights under the LGPD, or concerns about how your information is handled, you may contact us through the following channel:
Email: support@whataboutmkt.com
Requests related to personal data access, correction, deletion, or other data subject rights will be evaluated and processed in accordance with applicable data protection laws.
We may collect various types of information, including:
Account members may be required to provide additional personal information to access exclusive features or content and receive a tailored experience. This information is handled with the same level of care and protection as all other personal data, and members have the same rights as outlined above regarding access, correction, and deletion of their information.
Free Trial Access We offer a Free Trial feature facilitated by WooCommerce and WooSubscriptions. This allows users to access their chosen membership plan for 7 days without payment. Please note that this is a one-time benefit; the user can only use this free trial once per account.
By utilizing this feature, you acknowledge and agree that we retain the checkout information provided during the sign-up process, even within the trial period. This data is stored to facilitate future transactions and ensure seamless service continuity.
Our use of your personal information is based on the following legal grounds:
We use your information for the following purposes:
5.1 Profile Information, Account Identification, and Content Personalization
In order to operate the What About Mkt Website, provide membership services, and maintain a consistent user experience, we retain certain profile and account-related information associated with registered users. This may include personal details such as name, email address, profile information, location, professional details, subscription status, communication preferences, and interaction history with our platform.
Some profile information fields are optional. Users may choose not to disclose certain personal information, including details such as occupation, country or location, and newsletter preferences. However, certain information is required for account identification and platform functionality. At a minimum, users must provide their name, last name, and email address, which are necessary for account creation, authentication, and service-related communications.
Users may update or modify their profile information at any time through their account profile page on the Website. This allows users to manage their personal details, update preferences, and maintain the accuracy of the information associated with their account.
The information stored in user profiles may be processed for the purposes of:
Certain aggregated or anonymized insights derived from user profile data and platform interactions may also be used to guide editorial planning, content research, and the development of materials published on the Website. These insights help us better understand audience interests and improve the relevance of the information and analysis we provide.
All such information is handled in accordance with applicable data protection laws and used only for the operational, analytical, and communication purposes described in this Privacy Policy.
5.2 Purchase, Billing, and Transaction Data
When you make a purchase or subscribe to a membership plan on our Website, certain personal and transactional information is collected and processed in order to complete and maintain the transaction. This may include billing details, subscription status, payment authorization information, transaction identifiers, invoices, and records of purchased content or services.
Payment processing is handled through secure third-party providers, including Stripe and the WooCommerce/Woo Subscriptions systems integrated into our platform. What About Mkt does not store full credit card numbers or sensitive payment credentials directly on its servers. However, we may retain limited billing and transaction-related information necessary to manage purchases, subscriptions, and service access.
This information may be retained for the following purposes:
For subscription-based services, payment authorization data and billing identifiers may be retained by our payment processors to allow recurring renewals according to the subscription terms selected by the user.
Records of purchased products, subscriptions, and content access may also be retained in our systems for account management and service delivery purposes. The rights and conditions associated with purchased services, membership access, subscription renewals, upgrades, crossgrades, cancellations, and billing adjustments are governed primarily by the provisions described in our Terms of Use.
To protect the integrity of our services and prevent fraud, we may also retain transaction-related information, billing identifiers, and payment activity records for security, fraud prevention, and dispute resolution purposes. In cases involving payment disputes, chargebacks, refund requests, or suspected fraudulent activity, relevant transaction data may be retained and shared with payment processors, financial institutions, and authorized legal authorities as necessary to investigate and resolve such matters.
By completing a purchase or subscribing to a plan, you acknowledge and agree that transactional and billing information may be retained as necessary to manage renewals, maintain accurate purchase records, protect against fraud, and ensure the proper functioning of the services provided through the Website.
In addition to newsletters and optional marketing communications, we send certain automated, service-related emails to ensure the proper operation of your account and the services provided through the Website. These communications are essential to your use of the platform, and by creating an account or using our services, you acknowledge and agree that you may receive them.
6.1 Service-Related Communications
The following emails are considered necessary for account operation, membership management, security, or transaction processing and are not dependent on newsletter or marketing consent:
6.2 Marketing Communications
We may also send marketing communications, promotional emails, newsletters, coupons, special offers, and information about platform benefits, content updates, or new features.
Users may manage their preferences for marketing communications at any time through their profile page or by using the unsubscribe option included in the relevant email, where applicable.
We may share your information with:
We may disclose your personal information to service providers, business partners, and other third parties to assist us in providing the Website and Services, fulfilling our contractual obligations, and optimizing our operations. This includes:
We also use analytics providers to improve our Website and Services.
8.1 International Data Transfers
Some of the third-party service providers and technology platforms used by What About Mkt may process or store personal data in countries outside Brazil. This may occur when we use international service providers for services such as payment processing, analytics, marketing platforms, cloud infrastructure, AI integrations, and communication systems.
As a result, certain personal information collected through the Website may be transferred to, processed in, or accessed from jurisdictions that may have data protection laws different from those applicable in Brazil.
Examples of services that may involve international data transfers include, but are not limited to:
When international transfers occur, What About Mkt takes reasonable steps to ensure that personal data is handled securely and in accordance with applicable data protection laws, including the Lei Geral de Proteção de Dados (LGPD). These measures may include relying on contractual safeguards, security standards implemented by service providers, and other legally recognized mechanisms designed to protect personal data during international transfers.
By using the Website and its services, you acknowledge that your personal data may be transferred to and processed by third-party providers located outside Brazil for the purposes described in this Privacy Policy.
Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we recommend that you review their privacy policies before providing them with any personal information.
If you provide information about other individuals, you must have obtained clear consent before sharing their data. We will process the data by this policy.
We use cookies and pixel systems to collect information about your browsing behavior. Cookies may be first-party (created by our website) or third-party (created by external services such as analytics, advertising partners, and embedded content providers).
Specifically, we partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replays to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization and fraud/security purposes.
Each cookie may have a specific retention period that determines how long it remains stored on your device. Some cookies may share data with trusted partners when necessary for analytics, advertising, functionality, or service optimization and always under a legally valid basis. You can control or turn off cookies through your browser settings. For more information, check our “Cookie Policy.”
We implement security measures to protect your personal information from unauthorized Access, alteration, or disclosure. However, no method of transmission over the Internet is completely secure.
Under applicable data protection laws, including Brazil’s LGPD, you have the following rights regarding your data:
You may close or delete your account at any time directly through your profile page. When you delete your account, we will erase the personal data stored in the systems directly managed for membership access and communication, specifically:
Once the account is closed, you will no longer have login access, and your membership data in these systems will be permanently removed.
Important Note on Social Login Accounts: If you created your account using social login (such as Google or Facebook), you may not be able to complete the account deletion process through our profile page due to a known ARMember system limitation. In such cases, What About Mkt is not accountable for this technical restriction, as it is a feature controlled solely by ARMember. Users may be required to review ARMember’s own policies and follow any additional steps or requirements set by their platform to fully close or disconnect a social login–based account.
Important Note on External Systems: Some services used to process payments, manage transactions, operate independently from What About Mkt. As a result, certain personal, transactional, or interaction data may continue to be stored externally by:
These platforms may retain information such as payment history, invoices, transaction logs, and subscription records to comply with financial, legal, or anti-fraud requirements or for analytical purposes. What About Mkt is not responsible for the storage, deletion, or retention policies of these third-party systems, and their data practices are governed by their own terms and privacy policies. We recommend reviewing the privacy policies of WooCommerce, WooCommerce Subscriptions, Stripe, for more details on how they handle retained data.
We reserve the right to update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and, when appropriate, by email. We encourage you to review this page periodically.
If you have any questions about this Privacy Policy, please get in touch with us at support@whataboutmkt.com.