Privacy Policy

Introduction

Welcome to What About Mkt. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, https://www.whataboutmkt.com. By accessing or using our website, you agree to the terms of this Privacy Policy.

Information We Collect

We may collect various types of information, including:

Information You Provide: When you fill out forms, correspond with us, register for services, report issues, or complete surveys, you may provide information such as your name and last name, address, email address, location, occupation, job title, payment information, social media authentication data, and preferences for newsletters, email alerts, and other marketing communications.
Information We Collect Automatically: Device-specific information (e.g., hardware model, IP address, operating system), technical information, details of your website visits, browsing behavior, interactions with our website, and data collected through cookies and similar tracking technologies. Cookies may originate from our own platform (first-party cookies) or from third-party services integrated into the site, such as analytics, advertising, and embedded content providers. Retention periods vary depending on the type and purpose of each cookie.
Information From Third Parties: Data from analytics providers (e.g., Google Analytics, Microsoft Clarity) and payment processors to facilitate transactions. Some of these third-party services may also set cookies that collect usage, performance, or advertising data, which may be shared back with these partners under a lawful basis.

Policy for Account Members

Account members may be required to provide additional personal information to access exclusive features or content and receive a tailored experience. This information is handled with the same level of care and protection as all other personal data, and members have the same rights as outlined above regarding access, correction, and deletion of their information.

Legal Grounds for Data Use

Our use of your personal information is based on the following legal grounds:

Consent: Where you have explicitly agreed to our use of your data, including acceptance of cookies when legally required.
Contract Performance: Where data is necessary to fulfill our contract with you.
Legal Obligation: Compliance with legal obligations under Brazilian Law (Lei Geral de Proteção de Dados – LGPD).
Legitimate Interests: Where our use of data is necessary for legitimate business purposes and does not override your data protection rights, including the use of certain cookies essential for functionality and security.
Legal Claims: Where data is necessary for legal proceedings.

How We Use Your Information

We use your information for the following purposes:

To provide and maintain our services.
To process payments and subscriptions.
To send newsletters, email alerts, and marketing communications (with your consent).
To improve user experience through analytics and personalization, including insights generated through cookies and tracking technologies that help us understand browsing behavior and site performance.
To comply with legal obligations under GDPR, CCPA, LGPD, and other applicable laws.
To manage and notify users regarding their Benefits Program participation, including updates on accumulated points, eligibility for gifts or promotions, and related notifications.

Automatic Service-Related Communications

In addition to marketing emails and newsletters, we send several automated, service-related emails to ensure a smooth user experience. These emails are essential for the operation of your account, and by using our services, you agree to receive them. The following types of emails are not part of our newsletter subscription, and you can change your preferences for marketing emails at any time:

Verify Email: To validate your email address for account security. You cannot log in until your email is verified, even after a purchase has been made.
Forgot Password: Sent when you request to change your password.
Purchase Reminder Warm-Up: To remind you of the first renewal of your purchase as part of our risk-free policy.
Purchase Invoice: Contains all purchase information and an invoice.
Purchase Cancellation: To inform you that your cancellation has taken effect and to confirm the expiration date of your membership.
Payment Issue Detected: Sent when we attempt to process the payment, but an error occurs.
Marketing Emails: These include coupons, promotions, and information about the benefits program to ensure you are aware of all your benefits.

Sharing Your Information

We may share your information with:

Payment Processors: Such as Stripe, WooCommerce and Woo Subscriptions to facilitate transactions securely.
Membership Processors: Such as ARMember, to provide access to our content.
Integration Processors: Such as Zapier, to link information between platforms.
Analytics Providers: Such as Google Analytics and Microsoft Clarity for website improvement. These services may deploy third-party cookies that collect usage data and may share aggregated insights with us.
Marketing Platforms: Mailchimp, Facebook Ads, Google Ads, and LinkedIn Ads for targeted advertising. These platforms may also use cookies or tracking technologies to personalize and measure marketing communications.

Disclosure of Your Information

We may disclose your personal information to service providers, business partners, and other third parties to assist us in providing the Website and Services, fulfilling our contractual obligations, and optimizing our operations. This includes:

MailChimp: Used for email communications, including marketing messages, with your consent.
Facebook (Meta): Used for paid marketing and social networking services.
Typeform: Used for online forms and surveys.
SurveyMonkey: Used for research surveys and data collection.
ARMember: Used for membership, profile, and login administration.
WooCommerce and Woo Subscriptions: Used for managing checkout and payment renewals.
Zapier: Used to link and automate the flow of information between our various platforms.

We also use analytics providers to improve our Website and Services.

Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we recommend that you review their privacy policies before providing them with any personal information.

Sharing of Data About Others

If you provide information about other individuals, you must have obtained clear consent before sharing their data. We will process the data by this policy.

Cookies and Tracking Technologies

We use cookies to collect information about your browsing behavior. Cookies may be first-party (created by our website) or third-party (created by external services such as analytics, advertising partners, and embedded content providers). Each cookie may have a specific retention period that determines how long it remains stored on your device. Some cookies may share data with trusted partners when necessary for analytics, advertising, functionality, or service optimization and always under a legally valid basis.

You can control or turn off cookies through your browser settings. For more information, check our “Cookie Policy.”

Data Security

We implement security measures to protect your personal information from unauthorized Access, alteration, or disclosure. However, no method of transmission over the Internet is completely secure.

Your Rights

Under applicable data protection laws, including Brazil’s LGPD, you have the following rights regarding your data:

Right of Access: You can request information on whether your data is being processed and Access to that data.
Right to Rectification: You can request the correction of any inaccurate or incomplete personal data.
Right to Erasure (‘Right to be Forgotten’): You can request the deletion of your data unless there is a legitimate legal reason for us to retain it.
Right to Restriction of Processing: You have the right to request that we stop processing your data at any time.
Right to Data Portability: You have the right to request a copy of your data in a structured, commonly used, and machine-readable format, and to have it transferred to another data controller.
Right to Object: You can object to our processing of your data under certain circumstances, including for direct marketing purposes. You can exercise these rights by contacting us at support@whataboutmkt.com. Please note that exercising certain rights, such as the right to Erasure, may result in limited Access to our services.

Close Account and Data Deletion

You may close or delete your account at any time directly through your profile page. When you delete your account, we will erase the personal data stored in the systems directly managed for membership access and communication, specifically:

ARMember (subscription and site-access management system)
Zapier (automation workflows connected to your account actions)
Mailchimp (email communication and newsletter system)

Once the account is closed, you will no longer have login access, and your membership data in these systems will be permanently removed.

Important Note on Social Login Accounts:
If you created your account using social login (such as Google or Facebook), you may not be able to complete the account deletion process through our profile page due to a known ARMember system limitation. In such cases, What About Mkt is not accountable for this technical restriction, as it is a feature controlled solely by ARMember. Users may be required to review ARMember’s own policies and follow any additional steps or requirements set by their platform to fully close or disconnect a social login–based account.

Important Note on External Systems:
Some services used to process payments and manage transactions operate independently from What About Mkt. As a result, certain personal or transactional data may continue to be stored externally by:
WooCommerce (e-commerce platform)
WooCommerce Subscriptions (subscription management extension)
Stripe (payment processor)

These platforms may retain information such as payment history, invoices, transaction logs, and subscription records to comply with financial, legal, or anti-fraud requirements. What About Mkt is not responsible for the storage, deletion, or retention policies of these third-party systems, and their data practices are governed by their own terms and privacy policies. We recommend reviewing the privacy policies of WooCommerce, WooCommerce Subscriptions, and Stripe for more details on how they handle retained data.

All personal data deleted by What About Mkt will be handled according to this Privacy Policy and applicable Brazilian laws, including the LGPD.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and, when appropriate, by email. We encourage you to review this page periodically.