1. Introduction

Welcome to the What About Mkt. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, https://www.whataboutmkt.com. By accessing or using our website, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect various types of information, including:

• Information You Provide: When you fill out forms, correspond with us, register for services, report issues, or complete surveys, you may provide information such as your name and last name, address, email address, location, occupation, job title, payment information, social media authentication data, and preferences for newsletters, email alerts, and other marketing communications.
• Information We Collect Automatically: Device-specific information (e.g., hardware model, IP address, operating system), technical information, details of your website visits, browsing behavior, and interactions with our website.
• Information From Third Parties: Data from analytics providers (e.g., Google Analytics, Microsoft Clarity) and payment processors to facilitate transactions.

3. Policy for Account Members

Account members may be required to provide additional personal information to access exclusive features or content and receive a tailored experience. This information is handled with the same level of care and protection as all other personal data, and members have the same rights as outlined above regarding access, correction, and deletion of their information.

4. Legal Grounds for Data Use

Our use of your personal information is based on the following legal grounds:

• Consent: Where you have explicitly agreed to our use of your data.
• Contract Performance: Where data is necessary to fulfill our contract with you.
• Legal Obligation: Compliance with legal obligations under Brazilian Law (Lei Geral de Proteção de Dados – LGPD), U.S. law (including the California Consumer Privacy Act – CCPA), European law (General Data Protection Regulation – GDPR), and other applicable international laws.
• Legitimate Interests: Where our use of data is necessary for legitimate business purposes and does not override your data protection rights.
• Legal Claims: Where data is necessary for legal proceedings.

5. How We Use Your Information

We use your information for the following purposes:

• To provide and maintain our services.
• To process payments and subscriptions.
• To send newsletters, email alerts, and marketing communications (with your consent).
• To improve user experience through analytics and personalization.
• To comply with legal obligations under GDPR, CCPA, LGPD, and other applicable laws.
• To manage and notify users regarding their Benefits Program participation, including updates on accumulated points, eligibility for gifts or promotions, and related notifications.

6. Sharing Your Information

We may share your information with:

• Payment Processors: To facilitate transactions securely.
• Analytics Providers: Such as Google Analytics and Microsoft Clarity for website improvement.
• Marketing Platforms: Mailchimp, Facebook Ads, Google Ads, and LinkedIn Ads for targeted advertising.

7. Benefits Program and Data Usage

Users who participate in the Benefits Program must keep their address, contact details, and location information up to date to qualify for specific benefits. We will use this information to:

• Track and notify users about their accumulated points.
• Determine eligibility for rewards, promotions, and special offers.
• Provide relevant updates regarding the program through email and on the website.

All personal data collected for the Benefits Program will be processed according to this Privacy Policy. Users who deactivate their membership will permanently lose their accumulated points, and the count will restart from zero upon reactivation.

The What About Mkt is not responsible for third-party issues that may prevent users from accessing benefits.

8. Disclosure of Your Information

We may disclose your personal information to service providers, business partners, and other third parties to assist us in providing the Website and Services, fulfilling contracts, and optimizing our operations. This includes:

• MailChimp: Used for email communications, including marketing messages, with your consent.
• Facebook(Meta): Used for paid marketing and social networking services.
• Typeform: Used for online forms and surveys.
• SurveyMonkey: Used for research surveys and data collection.

We also use analytics providers to improve our Website and Services.

9. Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their privacy policies before providing them with any personal information.

10. Sharing of Data About Others

If you provide information about other individuals, you must have obtained clear consent before sharing their data. We will process that data according to this policy.

11. Cookies and Tracking Technologies

We use cookies to collect information about your browsing behavior. You can control or disable cookies through your browser settings.

12. Data Security

We implement security measures to protect your personal information from unauthorized access, alteration, or disclosure. However, no method of transmission over the Internet is completely secure.

13. Your Rights

Under applicable data protection laws, including Brazil’s LGPD, the U.S.’s CCPA, the European Union’s GDPR, and other international laws, you have the following rights regarding your data:

• Right of Access: You can request information on whether your personal data is being processed and access to that data.
• Right to Rectification: You can request the correction of any inaccurate or incomplete personal data.
• Right to Erasure (‘Right to be Forgotten’): You can request the deletion of your personal data unless there is a legitimate legal reason for us to retain it.
• Right to Restriction of Processing: You can request that we stop processing your personal data anytime.
• Right to Data Portability: You can request a copy of your personal data in a structured, commonly used, and machine-readable format and ask for it to be transferred to another data controller.
• Right to Object: You can object to our processing of your personal data under certain circumstances, including for direct marketing purposes.

You can exercise these rights by contacting us at contact@whataboutmkt.com. Please note that exercising certain rights, such as the right to Erasure, may result in limited access to our services.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and, where appropriate, by email. We encourage you to review this page periodically.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us at contact@whataboutmkt.com.