Terms of Use

  1. Introduction

Welcome to What About Mkt. These Terms of Use govern your Access to and use of our website, https://www.whataboutmkt.com. By using our website, you agree to comply with these terms. If you disagree, please do not use our website.

The What About Mkt name, brand identity, logos, visual elements, and all associated trademarks are the exclusive property of What About Mkt and are duly registered with the Instituto Nacional da Propriedade Industrial (INPI) in Brazil. All content published on our platform, including texts, articles, studies, graphics, designs, layouts, images, and any proprietary materials, is protected by applicable intellectual property laws.

Any unauthorized use, reproduction, imitation, distribution, modification, or attempt to copy or plagiarize our brand, content, or registered assets is strictly prohibited. Such violations constitute an infringement of intellectual property rights and will be subject to appropriate legal action. What About Mkt reserves the right to pursue all available measures under Brazilian law, including civil and criminal proceedings, to protect its intellectual property and seek compensation for damages.

By accessing our website and using our services, you agree to respect all intellectual property rights owned or licensed by What About Mkt and acknowledge that any misuse may result in immediate legal action without prior notice.

 

  1. User Agreement

By accessing or using our website, you agree to these Terms of Use, including our Privacy Policy. You must be at least 18 years old or have the consent of a parent or guardian to use this site.

 

  1. Intellectual Property

All content on What About Mkt, including articles, logos, graphics, and other materials, is the intellectual Property of What About Mkt and is protected by copyright, trademark, and other applicable laws. You may not reproduce, distribute, or create derivative works from our content without our explicit permission.

 

  1. Products and Membership Plans.

The What About Mkt offers a range of products designed to keep users informed about the latest marketing trends, strategies, and insights. Our offerings include:

  • News Articles: Daily marketing updates available for online reading. These provide insights into industry trends, major brand moves, and strategic shifts in the marketing landscape.
  • Essential Magazines: A collection of curated marketing content, available for one-time purchase. Each issue provides in-depth coverage of major industry topics and is accessible online only.
  • Studies and Analysis: Downloadable reports offering deep dives into specific marketing strategies, consumer behavior trends, and case studies to help professionals make data-driven decisions.
  • Newsletter/Key Emails: Free email updates that provide bite-sized insights into key marketing developments. Users can select their preferred topics during sign-up and modify their preferences at any time from their profile page.
 

4.1 Membership Plans

The What About Mkt offers two membership plans:

  • Basic Membership: Includes Access to daily articles on the site, named as “News Articles”.
  • Premium Membership: Grants access to all content on the site, including all the basic content, the “Essential Magazines” adn all the “Studies and Analysis”
  • For all users, the pricing structure is as follows:
  • Basic Membership: US$10.90 monthly while the subscription is active.
  • Premium Membership: US$19.90 monthly while the subscription is active.

Please note that the prices for our membership plans may be subject to change due to promotional seasons. Any changes will be communicated in accordance with these terms.

4.2 Additional Membership Terms

  • Full Access: You’ll have full Access to all the features included in your selected package for 30 days.
  • Reminder Notification: We’ll send you a reminder email 25 days after your first payment, letting you know about your upcoming payment.
  • Automatic Renewal: Your membership will automatically renew each month at the price stated in these terms.
  • Cancellation Policy: You can cancel at any time. If you do, your membership will stay active until the end of your current period, but won’t renew afterward.
 

4.3 Free Trial Program

We may offer a one-month free trial (“Free Trial”) for any membership plan available on our website. By activating the Free Trial, you agree to the following terms:

Eligibility and Activation:
 The Free Trial grants you full access to the selected membership plan for 30 days at no cost. To activate the Free Trial, you must provide valid payment information, including credit card details and billing address. This information is required solely to ensure uninterrupted service after the trial period and will not be charged during the Free Trial.

Automatic Renewal After Trial:
 Unless you cancel before the end of the 30-day trial period, your membership will automatically renew at the price applicable to the selected plan. The first payment will be charged immediately after the Free Trial ends.

Cancellation During Trial:
 You may cancel your Free Trial at any time during the 30-day period. Cancellation can be done directly through the “Your Membership” section on your profile page. If canceled within the trial period, you will not be charged.

Reminder Email:
 As part of our risk-free program, we will send a reminder email on the 25th day of your Free Trial to inform you of the upcoming renewal. This communication is sent through Mailchimp, and slight delivery delays may occur depending on their system.

Limitations:
 Each user is limited to one Free Trial per membership plan. Abuse of the Free Trial system may result in suspension or termination of access.

 

  1. Multi-Currency Payments

We offer a multi-currency payment system that enables users to transact in their preferred currency.

  • Automatic Currency Detection: Our system can detect your native currency based on your country or language settings, displaying prices accordingly.
  • Manual Currency Selection: Alternatively, you can choose from the following currencies: USD, ARS, AUD, BTC, BRL, CAD, CHF, CLP, EUR, GBP, NZD, UYU.

This functionality is powered by the WooCommerce Multi-Currency plugin, which ensures accurate and up-to-date exchange rates. The plugin automatically updates exchange rates at regular intervals, based on their rules.

 

5.1 Payment Processing and Currency Conversion

Payments are processed through Stripe, which supports over 135 currencies. When a payment is made in a currency different from our default currency, Stripe handles the conversion using the current exchange rates provided by their service providers. The currency conversion rate will determine the value of the renewal at the time of your first payment and will remain the same for all subsequent renewals. Please note that currency conversions may incur additional fees, including a conversion fee applied by the Multi-Currency plugin.

Important Note: While USD is the default currency displayed on the website, the default currency on our Stripe account is BRL (Brazilian Real). As a result, all transactions made in other currencies will be converted to BRL before being settled in our Stripe account, which may incur currency conversion fees, depending on the payment method and user’s location.

By offering multi-currency support, we aim to provide a seamless and convenient experience for our global user base.

 

  1. Automatic Messages and Notifications

Users may receive automated messages within the website or via email to enhance their experience. These may include:

  • Welcome Emails: Sent upon successful registration.
  • Purchase Emails: Including invoices and product updates.
  • “Payment Issue Detected” Notification: If a payment fails due to credit card errors or an incompatibility between the selected payment method and the user-provided information, a notification will be sent.
  • Promotional Emails: Sent periodically to inform users about special offers and content updates.
  • Authentication Emails: Sent for security purposes, such as verifying account changes or logging in from a new device. Users can manage their email preferences in the account settings.
  • Renewal Reminder Emails: Sent to inform you about upcoming renewals of your membership plans or the end of a free trial period, as part of our risk-free program. These emails are sent via third-party providers (such as Mailchimp), and minor delivery delays may occur.
 
 
  1. Cancellation Policy

To cancel automatic renewals, you must submit a cancellation request at least 48 hours before the next billing cycle. You can cancel through your account dashboard at any time, just login in your account and access the “Your Membership” section in your profile. No refunds are issued for prior subscription periods.

 

  1. User Content

8.1 Users may submit content for publication. Doing so grants What About Mkt a perpetual, non-exclusive, worldwide license to use, modify, and publish your content. We reserve the right to edit, remove, or refuse to publish any content at our discretion.

8.2 You are responsible for the content you submit. You must ensure that you own or have the necessary permission to use the content and that it does not infringe upon any third-party rights or laws.

8.3 Respectful communication is required, and hate speech or abusive behavior will not be tolerated. Violation of these guidelines can result in suspension or banning from the site.

 

  1. Comments Policy

We encourage open discussions but require users to adhere to respectful communication guidelines. Hate speech, personal attacks, and abusive language are prohibited and may result in immediate suspension of Access to our services.

 

  1. Indemnification

You agree to defend, indemnify, and hold What About Mkt harmless from any claims or liabilities arising from your use of the website, breach of these Terms, or any violation of rights by your submitted content.

 

  1. Disclaimers

The website is provided “as is” without warranties. The What About Mkt does not guarantee the accuracy, completeness, or reliability of any content on the site, including content from third parties. Use of the site is at your own risk.

 

  1. Governing Law

This agreement is governed by:

  • Brazilian Law: Including LGPD and Consumer Protection Code.

If you access or use our website from outside Brazil, you do so at your own initiative and are solely responsible for complying with any local laws that may apply in your jurisdiction. We do not guarantee that the content or services available on this website are appropriate or lawful outside Brazil.

 

  1. Close Account / Delete Account

You may close or delete your account at any time directly through your profile page. Once your account is closed, your login access will be permanently disabled, and you will no longer be able to access any purchased or saved content associated with that account.

Upon account closure, the personal data you have provided will be handled, stored, or deleted in accordance with our Privacy Policy and all applicable Brazilian laws, including the LGPD. Certain information may be retained when required to comply with legal, contractual, financial, fraud-prevention, or security obligations, as described in our Privacy Policy.

Closing or deleting your account does not generate refunds for previous payments or subscription periods and does not automatically cancel ongoing memberships. If you wish to prevent future charges, you must cancel your membership before deleting your account.

 

16. Use of Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, improve website performance, personalize content, and support essential functionalities. By accessing or using the What About Mkt website, you acknowledge and agree to the use of cookies as described in our Cookie Policy.

Cookies may be set directly by our platform (first-party cookies) or by third-party service providers integrated into our website, including analytics tools, advertising platforms, and embedded content services. These technologies may collect information such as device details, browsing behavior, preferences, and interaction patterns. Each cookie may have a specific retention period depending on its purpose and configuration.

You may manage or disable cookies at any time through your browser settings. However, disabling certain cookies may affect website performance or limit your ability to access some features or functionalities. For detailed information on the types of cookies we use, their purposes, retention periods, and your options for controlling them, please refer to our Cookie Policy.

Your continued use of the website constitutes your consent to the use of cookies in accordance with the applicable laws, including the LGPD and other relevant data protection regulations.


  1. Changes to Terms

We reserve the right to modify these Terms of Use at any time. Continued use of the site after any changes constitutes your acceptance of the new terms.


Contact Us

If you have any questions, concerns, or requests related to these Terms of Use or to the services provided by What About Mkt, you may contact us at: support@whataboutmkt.com.

Any disputes, claims, or legal matters arising from the interpretation or application of these Terms of Use, or from your relationship with What About Mkt, shall be resolved exclusively in the courts of the “Comarca of São Paulo, State of São Paulo, Brazil” , which is elected as the competent jurisdiction. By using our services, you agree to submit to this jurisdiction and waive any objection related to jurisdiction, venue, or inconvenient forum, to the fullest extent permitted by law.