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The What About Mkt is a dynamic magazine that blends the latest marketing news with an analytical perspective. We are a daily resource for creatives, marketers, and entrepreneurs.
Our mission is to bring a unique perspective on Marketing through campaign overviews, marketing updates, exclusive insights and analytics, and trend alerts. We aim to empower our readers with practical and thought-provoking knowledge, enabling them to stay ahead in today’s crowded market.
At The What About Mkt, we deliver trusted journalism and unique content to illuminate the diverse marketing world. Our mission is to provide clear, actionable insights and a comprehensive understanding of the industry through our curated offerings.
Our Journalism
With a commitment to integrity and depth, our team brings you the latest news, thought-provoking stories, and comprehensive analyses and marketing insights. From breaking news to in-depth explorations, our journalism uncovers the strategies and ideas shaping the future of marketing.
Daily articles covering the latest marketing developments, providing fresh perspectives and key insights into industry trends, brand campaigns, and emerging innovations.
A curated deep dive into one key marketing theme—blending essential trends, impactful case studies, and brand stories. Clear, insightful, and easy to digest.
Comprehensive reports that translate key data into actionable insights. These analysis leverage tools like Google Trends to deliver focused analyses, helping readers understand and navigate complex market dynamics.
Weekly updates, monthly summaries, and timely trend alerts delivered straight to your inbox. Designed to provide quick, reliable access to marketing expertise in a convenient format.
As a Marketing professional, I realize that crafting an effective marketing strategy requires a blend of creativity and staying deeply connected to a diverse and constantly updated stream of information.
Thus, in 2020, I began gathering and curating this information myself, initially as a personal passion project. However, it quickly evolved as I shared the journey with clients and colleagues. This community of curious, like-minded individuals became the foundation of The What About Mkt.
Today, I’m proud to lead this platform, offering a fresh take on marketing in a space where learning never stops, and new perspectives are always welcome. So, I invite you to join us as we explore the marketing world with an analytical lens.
If you’re curious about our work or have any questions, please don’t hesitate to reach out. We look forward to welcoming you into this community.
Giovana Bullara
Founder, CEO & Editor-in-Chief.
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