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SOCIAL MEDIA

Why Brand Rivalries Are Taking Over Social Media

As social media favors boldness, brands are leveraging rivalry to capture attention, and audiences remain highly engaged.

Mar 11, 2026

4 min read

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EXPIRED

SOCIAL MEDIA

The Long, Slow Death of Sponsored Content

As creators gain influence and audiences become more skeptical of scripted promotions, influencer marketing is shifting toward deeper, more collaborative relationships between brands and creators.

Mar 09, 2026

3 min read

SOCIAL MEDIA

Brands Are Losing Control of Their Reputation to Reddit

As Reddit conversations begin shaping Google search results and AI-generated answers, brands are confronting a new reality where public perception forms long before they enter the conversation.

Feb 20, 2026

3 min read

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EXPIRED

SOCIAL MEDIA

Instagram Is Giving Creators the Keys to Their Own Reach With Huge Updates

A sweeping set of updates reveals a platform moving beyond algorithmic unpredictability and toward a system where distribution can be tested, sequenced, and deliberately shaped.

Feb 19, 2026

4 min read

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EXPIRED

SOCIAL MEDIA

YouTube Became the Internet’s Most Powerful Decision Maker

YouTube is now the most widely used platform in the United States, reaching 84 percent of adults and attracting more than 2 billion daily users worldwide.

Feb 17, 2026

3 min read

SOCIAL MEDIA

When Influence Gets Expensive, Metrics Get Serious

As creators begin to price themselves like media companies, brands are being forced to prove, rather than assume, the real value of influence.

Feb 06, 2026

3 min read

SOCIAL MEDIA

Why More Brands Are Turning to Pinterest Instead of Instagram

As attention on Instagram becomes more expensive and increasingly fleeting, a growing number of brands are discovering that Pinterest offers something else.

Jan 22, 2026

3 min read

SOCIAL MEDIA

The End of Influencer Marketing as We Know It

Influence is no longer something brands borrow; increasingly, it is something they must patiently build.

Jan 21, 2026

4 min read

SOCIAL MEDIA

How TikTok Became the New Operating System for the FIFA World Cup

The 2026 World Cup may be decided on the pitch, but the battle for attention, influence, and fandom is increasingly being shaped inside a single app.

Jan 20, 2026

4 min read

SOCIAL MEDIA

Why Social Media Still Holds the Center of Marketing

With 84% of marketers still prioritizing social media over every other channel, new industry data confirms that its dominance is no longer a phase, but a settled reality.

Jan 15, 2026

4 min read

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EXPIRED

SOCIAL MEDIA

TikTok Comprises Nearly 20% of Social Commerce in 2025. What’s Next?

TikTok Shop is transforming beauty from a category driven by campaigns into one shaped by creators, proof, and frictionless conversion.

Jan 14, 2026

4 min read

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​