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SOCIAL MEDIA

When Influence Gets Expensive, Metrics Get Serious

As creators begin to price themselves like media companies, brands are being forced to prove, rather than assume, the real value of influence.

3 min read

SOCIAL MEDIA

Why More Brands Are Turning to Pinterest Instead of Instagram

As attention on Instagram becomes more expensive and increasingly fleeting, a growing number of brands are discovering that Pinterest offers something else.

3 min read

SOCIAL MEDIA

The End of Influencer Marketing as We Know It

Influence is no longer something brands borrow; increasingly, it is something they must patiently build.

4 min read

SOCIAL MEDIA

How TikTok Became the New Operating System for the FIFA World Cup

The 2026 World Cup may be decided on the pitch, but the battle for attention, influence, and fandom is increasingly being shaped inside a single app.

4 min read

SOCIAL MEDIA

Why Social Media Still Holds the Center of Marketing

With 84% of marketers still prioritizing social media over every other channel, new industry data confirms that its dominance is no longer a phase, but a settled reality.

4 min read

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SOCIAL MEDIA

TikTok Comprises Nearly 20% of Social Commerce in 2025. What’s Next?

TikTok Shop is transforming beauty from a category driven by campaigns into one shaped by creators, proof, and frictionless conversion.

4 min read

SOCIAL MEDIA

The World’s First Big Test of a Teen Social Media Ban is Here

A bold national ban on under-16 social media access puts platforms, parents, and teens on a collision course with the future of digital childhood.

4 min read

SOCIAL MEDIA

McDonald’s Brings Back the Grinch to Win the Season With Nostalgia. Is it Working?

As brands chase novelty, McDonald’s leans on a holiday classic to prove that nostalgia still shapes the most powerful conversations online.

3 min read

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SOCIAL MEDIA

Is AI Making Social Media Content More Creative, or More Alike?

AI is expanding creativity while also pushing content into patterns users are starting to notice and question.

4 min read

CREATIVITY SOCIAL MEDIA

Mixing Formats Without Losing the Concept? Burberry Knows the Answer

How Burberry is diversifying its creative format on social media without losing its concept identity.

3 min read

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SOCIAL MEDIA

Instagram Turns Stories into an AI Studio

Instagram is folding generative AI directly into the Stories camera, letting anyone clean, restyle, or transform their visuals in seconds.

4 min read