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SOCIAL MEDIA

McDonald’s Brings Back the Grinch to Win the Season With Nostalgia. Is it Working?

As brands chase novelty, McDonald’s leans on a holiday classic to prove that nostalgia still shapes the most powerful conversations online.

3 min read

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SOCIAL MEDIA

Is AI Making Social Media Content More Creative, or More Alike?

AI is expanding creativity while also pushing content into patterns users are starting to notice and question.

4 min read

CREATIVITY SOCIAL MEDIA

Mixing Formats Without Losing the Concept? Burberry Knows the Answer

How Burberry is diversifying its creative format on social media without losing its concept identity.

3 min read

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SOCIAL MEDIA

Instagram Turns Stories into an AI Studio

Instagram is folding generative AI directly into the Stories camera, letting anyone clean, restyle, or transform their visuals in seconds.

4 min read

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EXPIRED

ADVERTISING SOCIAL MEDIA

Street Talk Becomes Ad Strategy, Because Nothing Sells Like a Real Reaction

An unscripted ad genre is turning sidewalks into studios as brands chase “real” reactions in a feed saturated by AI content.

5 min read

SOCIAL MEDIA STRATEGY

What People Really Post on TikTok and How Brands Should Play

A rare snapshot of every video posted on a random day reveals how TikTok actually works.

4 min read

SOCIAL MEDIA

Musk vs Netflix Moves the Market More Than the Needle

Elon Musk’s call to cancel Netflix unleashed a cultural storm that quickly reached Wall Street.

4 min read

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ADVERTISING SOCIAL MEDIA

Privacy Has a Price and Meta Just Set It; Welcome to the Free Ads Version

Meta is introducing a low-cost ad-free option for Facebook and Instagram in the UK.

4 min read

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SOCIAL MEDIA TECH

Imagine Buying Right Inside the Video? YouTube Just Made it Possible

YouTube is collapsing the gap between watching and buying, embedding checkout and AI-powered product tags directly into videos.

3 min read

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SOCIAL MEDIA

Who’s Running the Market Now? Runners.

The new running boom is rewriting how sports brands plan drops, spend media, and build community

3 min read

ADVERTISING SOCIAL MEDIA

Meta Ads Finally Allowed Advertisers to Track the Instagram Followers

Meta is rolling out an “Instagram follows” metric inside Ads Manager, finally putting a price tag on audience growth.

4 min read