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SOCIAL MEDIA

CeraVe Takes On Gen Z Tanmaxxing With a Sorority Backyard Makeover

CeraVe is answering Gen Z's viral tanmaxxing trend with a four-part social series. The real test is whether entertainment can outsell a generation's desire for a tan.

Aug 18, 2026

5 min read

SOCIAL MEDIA

Rare Beauty Leans on Selena Gomez’s Community to Scale a Second Fragrance

Aug 12, 2026

4 min read

SOCIAL MEDIA

The Industry Still Can’t Say the Word Influencer

Creator marketing outgrew its own vocabulary. The stigma is now a budgeting problem rather than a branding one.

Aug 01, 2026

4 min read

SOCIAL MEDIA

Creators Became the World Cup’s Real Broadcasters

At the 2026 World Cup, creators outpaced traditional media on speed and trust. For brands, that shift rewrites who tells the story and how fast.

Jul 26, 2026

5 min read

FREE READING

EXPIRED

SOCIAL MEDIA

Meta’s Muse Image Launch Exposes the Line Between AI Utility and Consent

Meta launched Muse Image with one-tap AI effects and sketch editing, then pulled a tagging feature days later after a backlash over likeness and consent.

Jul 16, 2026

4 min read

SOCIAL MEDIA

Creators Turn ChatGPT Recommendations Into Brand Deals

Brand inquiries are climbing for creators who never pitched a single company. The middleman isn't an agency anymore.

Jul 10, 2026

5 min read

SOCIAL MEDIA

Snapchat Knows Your Phone Number — and So Does Anyone Who Has It

The app's default contact discovery settings mean that anyone with your number saved can find your Snapchat profile without your knowledge.

Jul 01, 2026

2 min read

FREE READING

EXPIRED

SOCIAL MEDIA

Instagram Is Finally Letting You Decide What You Want to See

Adam Mosseri's "Your Algorithm" feature, now expanding to the main feed, hands users a tool that social media has resisted giving them for fifteen years.

Jun 30, 2026

4 min read

SOCIAL MEDIA

Going Viral on TikTok Is Easy; Building a Community That Lasts Is the Hard Part

The platform's algorithm is the most powerful discovery engine ever built. It is also structurally hostile to loyalty. Understanding the difference between the two is playing an entirely different game.

Jun 29, 2026

4 min read

The Global Crackdown on Teen Social Media Is a Marketing Problem Brands Aren’t Ready For

Australia banned under-16s from social media in December 2025 and the UK, Spain, and France are following.

Jun 21, 2026

4 min read

SOCIAL MEDIA

The Creator Economy Grew Up, and Most Brands Are Still Treating It Like It Didn’t

The creator economy is no longer a supplementary channel bolted onto a media plan. For a growing number of brands, it is the actual media plan.

Jun 17, 2026

3 min read

BUSINESS SOCIAL MEDIA

The Influencer Who Loves Your Brand — and Its $38 Knockoff

Dupe culture has gone from niche to mainstream, and the creator economy built around it is forcing fashion's biggest names into a fight they weren't designed to win.

May 27, 2026

5 min read

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