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ADVERTISING

Amazon Stopped Selling Attention and Started Selling Orders

Amazon's ad business grew 26% last quarter. The numbers it chose to disclose alongside that figure matter far more than the growth itself.

Aug 06, 2026

5 min read

ADVERTISING BUSINESS

Musk Dropped the Ad Boycott Lawsuit After It Already Worked

X walked away from the case. GARM is still closed, the FTC is still investigating, and brand safety is now a solo decision.

Aug 02, 2026

4 min read

FREE READING

EXPIRED

ADVERTISING

A Dentist Ad Beat Every Soccer Spot at the World Cup

The World Cup's most effective ad never mentioned soccer. EDO's ranking of every tournament spot exposes which brands turned attention into intent.

Jul 24, 2026

5 min read

ADVERTISING

Retailers Want to Be Your Agency Now

Albertsons made a 22-episode series with P&G. Instacart opened a creative studio. Retail media is after a bigger slice of the budget.

Jul 21, 2026

5 min read

ADVERTISING

L’Oréal Rewrites Product Placement Inside Amazon’s Legally Blonde Prequel

Prime Video's Legally Blonde prequel embeds brands into plot, ad breaks, and shoppable pages at once. Product placement is becoming full-funnel infrastructure.

Jul 16, 2026

4 min read

FREE READING

EXPIRED

ADVERTISING

Liquid I.V. Wrote Itself Into Spider-Man’s Next Chapter

The Unilever hydration brand landed a role in Spider-Man's next film. The deal reveals where entertainment marketing is heading.

Jul 14, 2026

4 min read

ADVERTISING

Advertising Now Surrounds Every World Cup Match From Airport to Stadium

A single World Cup match sells attention from the airport to the merch stand. The hardest part is proving any of it worked.

Jul 11, 2026

5 min read

ADVERTISING

LiveRamp Courts Executives on Netflix as Publicis Deal Tests Its Neutrality

LiveRamp is spending five months on Netflix selling marketers on trust. The timing, weeks after a $2.2 billion Publicis deal, is doing a lot of work.

Jul 07, 2026

4 min read

ADVERTISING

Retail Media Grew Up Faster Than Anyone Could Measure It

Retail media has matured into a $150 billion global business. Its accountability infrastructure has not, and the gap between what networks promise and what brands can verify is the channel's defining problem.

Jul 06, 2026

3 min read

ADVERTISING

Brands Are Funding the AI Misinformation Being Spread About Them

The automated systems that make digital advertising efficient are creating a new category of brand risk that is almost impossible to manage manually.

Jul 03, 2026

4 min read

FREE READING

EXPIRED

ADVERTISING

The Best World Cup Ads Nobody Saw Coming Were the Local Ones

The best World Cup ad of 2026 featured Susan Boyle, reaches 5 million people, and cannot be bought outside Scotland. The lesson is enormous.

Jun 24, 2026

3 min read

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