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ADVERTISING TECH

Amazon Just Hit $70 Billion in Advertising, and It Is Only Getting Started

Amazon's advertising revenue crossed $70 billion in Q1 2026. The architecture being built to sustain it is the more striking number.

Jun 23, 2026

4 min read

ADVERTISING CREATIVITY

The Week Advertising Remembered How to Be Funny

The best campaigns of the week shared a quality the industry too often forgets — a genuine sense of humor paired with a sharp creative idea.

Jun 16, 2026

3 min read

FREE READING

EXPIRED

ADVERTISING CREATIVITY

Nike Said It Wasn’t Making a Hero Film — Then It Made the Biggest One in Years

"Rip The Script" is six minutes, 30-plus stars, and the most deliberately engineered piece of sports advertising since Nike's own 1998 Airport film.

Jun 09, 2026

5 min read

FREE READING

EXPIRED

ADVERTISING STRATEGY

Nobody Has More World Cup 2026 Collaborations Than Nike

The X2 capsule collection pairs seven of the world's most influential creative forces with seven national football federations.

Jun 08, 2026

4 min read

ADVERTISING CREATIVITY

Nike, McDonald’s, and Devin Booker Turned a Shoe Launch Into a Desert Scavenger Hunt

The Nike Book 2 McDonald’s campaign already had a story before anyone made a shoe — and that difference is everything.

Jun 05, 2026

4 min read

ADVERTISING

How Messi Became the World Cup’s Most Crowded Brand

The world’s most decorated soccer player is also the most commercially dominant face of the 2026 tournament.

Jun 03, 2026

3 min read

ADVERTISING STRATEGY

Chobani’s World Cup Play Ignores the Stars and Finds the Story

While rival brands compete for the biggest athletes, the Greek yogurt company turned the camera on the coaches, parents, and communities who made those athletes possible

May 29, 2026

4 min read

ADVERTISING

Etsy’s New Campaign Asks What You Do With 26,823 Days

As AI accelerates the automation of everyday life, the marketplace for handmade goods is making the most direct argument yet that human connection is worth paying for.

May 28, 2026

4 min read

FREE READING

EXPIRED

ADVERTISING STRATEGY

Nike’s World Cup Strategy Reveals How Sports Marketing Is Changing

How the world's biggest sportswear brand abandoned its own advertising legacy — and what it reveals about the future of sports marketing.

May 26, 2026

6 min read

ADVERTISING TECH

What Disney, YouTube and Netflix Are Really Saying About Agentic TV Buying

As streaming platforms and legacy networks race to build agentic buying systems, the future of TV advertising may be defined less by who sells the best inventory and more by who controls the intelligence behind the buy.

May 22, 2026

5 min read

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DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​