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ADVERTISING

Why Precision Beats Performance in the Age of AI-driven Advertising

As AI reshapes the rules of digital media, marketers are discovering that sharper objectives and cleaner data now outweigh the promise of raw performance.

4 min read

ADVERTISING

Lessons From Disney’s Doodle Revival of Brand Magic

Disney’s talkative doodle rekindles the studio’s storytelling power and hints at a new era of brand clarity.

3 min read

FREE READING

EXPIRED

ADVERTISING

Advertising’s Wild Ride in 2025; The Year Brands Proved Weird Works

From sloths to surreal baptisms, the most talked-about ads of 2025 proved that creativity now thrives in the unexpected.

3 min read

ADVERTISING

Why This Year’s Holiday Ads Are Going Traditional

Holiday ads return to tradition as brands chase comfort, nostalgia, and culture, yet the shift is anything but retrograde.

3 min read

ADVERTISING

Why Streaming Should Be Your Next Big Move in Advertising

As streaming overtakes linear in viewing time and cultural influence, a new media hierarchy is emerging, where reach, performance, and commerce converge inside the living room.

3 min read

FREE READING

EXPIRED

ADVERTISING

Heinz Just Proves Less Can Do More in Creative Advertising

Heinz turned tomato stems into tiny athletes to ride China’s National Games, translating a decades-old product truth into a design-led system that lives in social feeds and store aisles.

3 min read

ADVERTISING TECH

AI’s Role in Shaping the Future of Ad Spending

AI technology is fueling an unprecedented surge in U.S. ad spending, as tech giants like Google, Meta, and Amazon dominate the digital ad space.

5 min read

FREE READING

EXPIRED

ADVERTISING BUSINESS

Did Coca-Cola’s AI-powered Holiday Ad Capture The Magic, or Did it Miss the Mark?

Coca-Cola’s decision to integrate AI into its beloved holiday campaign sparked both admiration and controversy.

ADVERTISING

As Instagram Ads Get Smarter, Brands Should Rethink Customer Acquisition

With Meta’s ad tools getting cheaper, faster, and powered by AI, the brands that will win are those reimagining what makes people stop, scroll, and buy.

4 min read

ADVERTISING

Inside Amazon’s $15.7 Billion Ad Surge

As Amazon’s ad business surges 22% to $15.7 billion, it’s quietly becoming the company’s most powerful, and overlooked, profit engine.

4 min read

ADVERTISING

More Brands are Running Against AI in Advertising, and Consumers Approve it

Brands are turning away from AI-generated campaigns, embracing real people and analog craft as a new currency of authenticity.

3 min read