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ADVERTISING

The Kind of Marketing You May Not Like, but Sydney Sweeney Made It Work

A lingerie debut at the Hollywood Sign shows how controversy has evolved into one of the most efficient media channels of the social era.

3 min read

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Kendall Jenner Makes the Internet Meme Become the Punchline

A Super Bowl commercial transforms a viral “curse” into a revealing lesson on how cultural relevance is now built by owning the conversation rather than trying to manage it.

4 min read

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Chanel And The Shift From Static Heritage To Cultural Presence

By anchoring its campaign in cultural mythology rather than tradition alone, Chanel repositions fine jewelry as lived identity.

4 min read

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Inside Apple Music’s Plan for Bad Bunny and the Super Bowl

What looks like a halftime show is actually Apple Music’s most sophisticated product strategy yet.

ADVERTISING

TikTok Starts Letting Advertisers See What Happens After the Scroll

TikTok’s push toward off-site measurement could reshape how brands evaluate the true business impact of social platforms.

4 min read

ADVERTISING BUSINESS

Why Advertisers Now Demand Proof in Commerce Media

Commerce media promised precision, but advertisers are no longer satisfied with dashboards that reward proximity instead of proving causality.

4 min read

ADVERTISING TECH

Google Tells Advertisers It Will Bring Ads to Gemini in 2026

As Google weighs how to monetize AI without alienating users, it suggests that Gemini could become the company’s most consequential ad surface yet.

3 min read

ADVERTISING

Why Precision Beats Performance in the Age of AI-driven Advertising

As AI reshapes the rules of digital media, marketers are discovering that sharper objectives and cleaner data now outweigh the promise of raw performance.

4 min read

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ADVERTISING CREATIVITY

How Woodland Filmmakers Reinvent Apple’s Holiday Magic

Apple’s forest misfits may have just delivered the most charming and strategic holiday ad of the year.

3 min read

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Lessons From Disney’s Doodle Revival of Brand Magic

Disney’s talkative doodle rekindles the studio’s storytelling power and hints at a new era of brand clarity.

3 min read

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ADVERTISING

Advertising’s Wild Ride in 2025; The Year Brands Proved Weird Works

From sloths to surreal baptisms, the most talked-about ads of 2025 proved that creativity now thrives in the unexpected.

3 min read