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ADVERTISING TECH

Duolingo’s Next Lesson is Advertising, and the Market is Listening

Inside Duolingo’s plan to turn lessons and streaks into a brand-safe ad platform that marketers can finally buy directly.

3 min read

ADVERTISING TECH

Meta Moves Closer to Self-Driving AdsNews Articles

Meta’s new AI agents promise a hands-off ad engine that meets customers in chat and escorts them to checkout in one seamless flow.

4 min read

ADVERTISING TECH

OpenAI Edges Toward an Ad Engine; How Close is the Switch

A new growth engineering push suggests the Open AI company is building internal tools for campaign management, attribution, and experimentation.

3 min read

ADVERTISING SOCIAL MEDIA

Meta Ads Finally Allowed Advertisers to Track the Instagram Followers

Meta is rolling out an “Instagram follows” metric inside Ads Manager, finally putting a price tag on audience growth.

4 min read

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ADVERTISING ENTERTAINMENT

Skate. Returned, Let Locals Film, And Now Pros are Racing to Keep Up

A skate classic returns with the cameras turned outward, asking the scene that guarded its legacy to help build what comes next.

ADVERTISING ENTERTAINMENT

Beer Finds Its Close-Up as AB InBev and Netflix Strike a Global Pact

AB InBev and Netflix have inked a multi-year global partnership that turns streaming nights into beer occasions.

4 min read

ADVERTISING TECH

The Amazon Gate is Open, and the Rules of the Game Changed

Amazon’s decision to make Amazon Marketing Cloud broadly accessible might come with a structural shift in retail media.

4 min read

ADVERTISING STRATEGY

American Giants Are Learning the European Accent

U.S. brands, such as Coke, McDonald’s, and P&G, are dialing down overt “American-ness” in Europe and dialing up local proof-points.

4 min read

ADVERTISING SOCIAL MEDIA

TikTok’s Near-Deal Pushes the Ad Market Back Toward Short-Form

A framework agreement between Washington and Beijing to keep TikTok operating in the U.S. resets the risk calculus for marketers.

4 min read

ADVERTISING ENTERTAINMENT

Two Rivals, One Ad Pipe; Netflix and Amazon Make an Unlikely Alliance

Starting in the fourth quarter of 2025, Netflix’s ad inventory will be purchasable directly through Amazon’s DSP across eleven countries.

4 min read

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ADVERTISING FOOD & DRINK

Heinz Wants the World to See Ketchup in Every Fry Box

Heinz’s new global campaign turns a tiny visual truth, with the silhouette of the fry box, into a borderless branding device.

3 min read