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BUSINESS CREATIVITY

Zara’s Move Into AI Imagery Will Change How Fashion Is Priced and Produced

Zara’s use of AI-generated model imagery signals a structural shift in how fashion will produce, price, and control visual culture.

4 min read

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CREATIVITY

Valentino’s Zero AI Ad and The Luxury of Saying It Was Made by Humans

Valentino’s new animated fragrance campaign signals a shift in luxury marketing, where real artists and visible authorship become the ultimate status symbol.

4 min read

CREATIVITY TECH

Adobe Joins Forces With ChatGPT, And The Outcome Might Surprise

Adobe’s creative tools just moved into ChatGPT, and the shift could redefine who gets to create, how fast ideas move, and what creativity is worth.

4 min read

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CREATIVITY

Pantone’s Choice of a Soft White for 2026 Signals a Shift in Brand Design

As visual culture grows noisier and consumers crave psychological space, Cloud Dancer offers both a blank canvas and a strategic tool.

3 min read

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CREATIVITY

Starbucks Turns Holiday Loyalty Into a Game Customers Actually Want to Play

As brands chase attention in increasingly crowded feeds, Starbucks shows how creative gamification can convert seasonal sentiment into daily engagement and cultural buzz.

4 min read

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CREATIVITY STRATEGY

First, It Was Bottega Building Jenga, And Now We Have Miu Miu Playing Uno

What happens when Miu Miu transforms a childhood classic into a €450 status symbol? More than you’d expect.

4 min read

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ADVERTISING CREATIVITY

How Woodland Filmmakers Reinvent Apple’s Holiday Magic

Apple’s forest misfits may have just delivered the most charming and strategic holiday ad of the year.

3 min read

CREATIVITY

How Adidas and Arte Built a New Cultural Lens for Football Style

A collaboration grounded in real football culture challenges how global sportswear brands define authenticity.

3 min read

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CREATIVITY

Spotify Wrapped Tries to Feel Human Again

Spotify Wrapped returns this year with a softer, more nostalgic touch after a wave of criticism over last year’s AI-heavy experiment.

4 min read

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CREATIVITY

Why Animation Is Taking Over Brand Storytelling

A closer look at why animation is becoming the defining creative shift in how brands communicate and captivate.

4 min read

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CREATIVITY

Bottega and Jenga Prove That Playing With Shapes Goes Beyond Play

Bottega Veneta’s Jenga collab may look playful, but it signals a deeper shift in how brands turn ordinary objects into expressions of their own identity.

4 min read