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CREATIVITY

How Adidas and Arte Built a New Cultural Lens for Football Style

A collaboration grounded in real football culture challenges how global sportswear brands define authenticity.

3 min read

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CREATIVITY

Spotify Wrapped Tries to Feel Human Again

Spotify Wrapped returns this year with a softer, more nostalgic touch after a wave of criticism over last year’s AI-heavy experiment.

4 min read

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CREATIVITY

Why Animation Is Taking Over Brand Storytelling

A closer look at why animation is becoming the defining creative shift in how brands communicate and captivate.

4 min read

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CREATIVITY

Bottega and Jenga Prove That Playing With Shapes Goes Beyond Play

Bottega Veneta’s Jenga collab may look playful, but it signals a deeper shift in how brands turn ordinary objects into expressions of their own identity.

4 min read

CREATIVITY TECH

Adobe Moves to Rewrite How Creative Work Gets Made

Adobe is redefining creativity with an AI-powered system that unifies apps for fast, scalable, brand-consistent production.

4 min read

CREATIVITY SOCIAL MEDIA

Mixing Formats Without Losing the Concept? Burberry Knows the Answer

How Burberry is diversifying its creative format on social media without losing its concept identity.

3 min read

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CREATIVITY

Diesel Elevates Urban Love Into a Creative Statement

What happens when a fashion brand stages a rooftop kiss to re-frame intimacy and rebellion?

3 min read