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TECH

How Gemini Is Set to Transform Google’s Ad Business

After closing a historic year with revenues above $400 billion, Google is no longer treating artificial intelligence as an experiment running alongside its ad business.

4 min read

SOCIAL MEDIA

When Influence Gets Expensive, Metrics Get Serious

As creators begin to price themselves like media companies, brands are being forced to prove, rather than assume, the real value of influence.

3 min read

TECH

Amazon Is Teaching AI How to Run Ads

Amazon’s latest infrastructure move suggests the next era of advertising may be operated by agents, not just optimized by humans.

4 min read

STRATEGY

L’Oréal Flew Strangers to the Alps and Exposed the Influencer Illusion

A luxury trip, anonymous faces, and a sharp message to the creator economy about what really drives influence now.

4 min read

ADVERTISING

The Kind of Marketing You May Not Like, but Sydney Sweeney Made It Work

A lingerie debut at the Hollywood Sign shows how controversy has evolved into one of the most efficient media channels of the social era.

3 min read

BUSINESS STRATEGY

The New Era of the Customer Journey

The path between awareness and purchase has evolved into a complex decision-making system in which trust, consistency, and psychology now outweigh media spend.

4 min read

STRATEGY

Adidas Bets on Beckham to Make Football Feel Timeless Again

Adidas is turning David Beckham’s legacy into a strategic lens through which modern football culture suddenly feels more meaningful again.

4 min read

STRATEGY

The Invisible Forces Behind Why We Buy

What if the real power of marketing isn’t persuasion, but understanding the subconscious forces already deciding for us?

4 min read