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BUSINESS

In Beauty, Only the Brands That Move First Are Moving at All

The global appetite for beauty products has never been larger, and the number of companies capturing that appetite is shrinking.

4 min read

BUSINESS

The Jaguar Playbook Strikes Again, This Time at Ferrari

The Prancing Horse just unveiled its first fully electric vehicle. The market’s reaction was immediate, and the lesson it holds is among the most durable in brand management.

3 min read

BUSINESS

Ben Cohen’s Long War to Save What He Already Sold

The co-founder of Ben & Jerry's opposed the sale to Unilever from the start — and 25 years later, he is still fighting for the soul of the company he built.

4 min read

BUSINESS SOCIAL MEDIA

The Influencer Who Loves Your Brand — and Its $38 Knockoff

Dupe culture has gone from niche to mainstream, and the creator economy built around it is forcing fashion's biggest names into a fight they weren't designed to win.

5 min read

BUSINESS

Marketing’s New Power Center Is Hiding in the Middle

As brands pour more tools, data, and AI into their marketing operations, the companies that stand apart will be those that can transform complexity into clear, responsive customer decisions.

4 min read

BUSINESS

Cartier Is Becoming the Watch Gen Z Actually Wants

Rolex remains the giant of Swiss watches, but Cartier is rewriting what status looks like for a younger generation of luxury consumers.

4 min read

ADVERTISING BUSINESS

Netflix Tells Advertisers It Can Compete With Anyone

With ad dollars surging, Netflix argues that premium attention—not just reach—is the future of advertising.

5 min read

BUSINESS STRATEGY

Coca-Cola Keeps Winning While Marketing Looks Somewhere Else

What if the most effective marketing strategy in the world is also the one the industry finds too boring to celebrate?

5 min read

BUSINESS

The World Cup Isn’t the Sure Bet Brands Once Knew

The World Cup continues to command extraordinary global attention, yet early signals suggest that this attention may not be translating into the kind of spending brands have long taken for granted.

5 min read

BUSINESS

Hershey Leans on Agentic AI to Redefine $2B in Marketing Investment

As AI transforms slow-moving analytics into a continuous decision engine, Hershey is reshaping how billions in marketing dollars are deployed.

4 min read

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EXPIRED

BUSINESS

When It Comes To AI Adoption, Fear Is a Big Factor For Marketers

As AI accelerates, marketers find themselves caught between the urgency to adopt and the fear of becoming obsolete.

4 min read

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