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BUSINESS STRATEGY

The New Era of the Customer Journey

The path between awareness and purchase has evolved into a complex decision-making system in which trust, consistency, and psychology now outweigh media spend.

4 min read

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BUSINESS CREATIVITY

Zara’s Move Into AI Imagery Will Change How Fashion Is Priced and Produced

Zara’s use of AI-generated model imagery signals a structural shift in how fashion will produce, price, and control visual culture.

4 min read

ADVERTISING BUSINESS

Why Advertisers Now Demand Proof in Commerce Media

Commerce media promised precision, but advertisers are no longer satisfied with dashboards that reward proximity instead of proving causality.

4 min read

BUSINESS STRATEGY

Pokémon x Adidas and the Business of Belonging

As Pokémon prepares to mark its 30th anniversary in 2026, its reported collaboration with adidas is shaping up to be more than a nostalgic fashion moment.

3 min read

BUSINESS

Nike’s Long Road Back to Just Do It Again

As Nike prepares to report earnings, the real challenge is whether it can reignite consumer and investor excitement and trust.

3 min read

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BUSINESS

When Your Best Seller Starts Owning You, What Comes Next?

Sol de Janeiro is proving that growth is easy compared to controlling what people remember you for.

4 min read

BUSINESS

How Zootopia Sequel Triggered One of the Biggest Openings in Film History

By uniting markets, merchandising, cultural strategy, and social-native storytelling, Disney transformed familiar characters into an international force.

4 min read

BUSINESS

When Fandom Turns Into the Most Powerful Force in Marketing

Sports and gaming have evolved into the infrastructure of belonging, where fandom shapes identity, loyalty and influence.

3 min read

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BUSINESS

Puma’s Wake-Up Call Signals What Every Brand Must Learn Next

Puma’s turbulent crossroads exposes the strategic warnings every modern brand should take seriously.

4 min read

BUSINESS

What Makes SKIMS and The North Face a Powerful Duo in the Ski Market

SKIMS and The North Face return with a second winter capsule that signals something bigger than a fashionable drop.

4 min read