Join our Membership for all the top news, analysis and insights. Start your 7-day trial for free.

BUSINESS

The World Cup Isn’t the Sure Bet Brands Once Knew

The World Cup continues to command extraordinary global attention, yet early signals suggest that this attention may not be translating into the kind of spending brands have long taken for granted.

5 min read

BUSINESS

Hershey Leans on Agentic AI to Redefine $2B in Marketing Investment

As AI transforms slow-moving analytics into a continuous decision engine, Hershey is reshaping how billions in marketing dollars are deployed.

4 min read

FREE READING

EXPIRED

BUSINESS

Tim Cook Built Apple Ads, but His Successor Faces the Harder Task

As leadership shifts, Apple must decide how far it can scale advertising without reshaping its identity.

4 min read

BUSINESS

Nutella Finally Changes the Recipe, And What That Says About Growth

After six decades of consistency, Nutella is introducing a peanut-infused variation that signals more than a flavor update.

3 min read

BUSINESS

The Brands Winning the Moment and Losing the Meaning

Gap’s comeback has driven record profits and cultural dominance, yet a closer reading of the data reveals a growing imbalance between attention and authority

4 min read

BUSINESS

Chanel Named Pedro Pascal as Its New Ambassador, and it’s Dividing Luxury Fans

Chanel’s appointment of Pedro Pascal signals a decisive shift in luxury’s identity, moving away from polished perfection toward cultural relevance and emotional connection.

4 min read

BUSINESS

Levi’s Found Growth Where Most Legacy Brands Get Stuck

A surge in demand for baggy denim is revealing how Levi’s might be reshaping its business for a new generation.

4 min read

FREE READING

EXPIRED

BUSINESS

What the Netflix–Warner Music Deal Really Means for Artists and Brands

A streaming partnership signals a deeper shift in how music, storytelling, and brand influence now intersect.

4 min read

BUSINESS

On Faces Its First Real Test as Leadership Shifts

What appears to be a leadership shake-up may actually be a defining moment for one of the fastest-growing sportswear brands.

4 min read

BUSINESS

Should We Still Believe in Nike?

As Nike revisits its past on the stock chart, the real question is whether its future still commands belief.

4 min read

BUSINESS

Nike and Beats Blur the Line Between Product and Identity

With the Powerbeats Pro 2 Nike edition, performance, identity and data converge into a single object that signals where brand collaboration is heading next.

3 min read