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BUSINESS CREATIVITY

Miu Miu Still Owns the Culture and No Longer Owns the Growth

Miu Miu cast Hailey Bieber for fall in the same fortnight its sales growth came in at 2.5%. The campaign answers a problem the numbers had just posed.

Aug 08, 2026

5 min read

ADVERTISING BUSINESS

Musk Dropped the Ad Boycott Lawsuit After It Already Worked

X walked away from the case. GARM is still closed, the FTC is still investigating, and brand safety is now a solo decision.

Aug 02, 2026

4 min read

BUSINESS

Unilever Spent Its Way Back to Growth

Unilever's best volume quarter since 2010 followed a decision to push marketing back to 16% of turnover. The market repriced the stock within hours.

Jul 30, 2026

5 min read

BUSINESS

The World Cup Handed LA28 a Sales Pitch Brands Cannot Ignore

A record World Cup did more than crown a champion. It reset what brands believe a global sporting event is worth.

Jul 28, 2026

5 min read

BUSINESS

Omnicom Wins the Uber Media Fight and Plants a Bigger Flag in Brazil

Uber's media review ended where it started, with Omnicom. But the renewal came with a prize that says more about the agency's ambitions than the account.

Jul 23, 2026

5 min read

FREE READING

EXPIRED

BUSINESS

Adidas Won the World Cup Final Before a Ball Was Kicked

Spain beat Argentina 1-0. Adidas outfitted both finalists, and the German brand's €1.5 billion tournament was decided long before kickoff.

Jul 21, 2026

5 min read

BUSINESS TECH

OpenAI’s Ad Revenue Forecast Collides With a Far Smaller Market

OpenAI projects $100 billion in ad revenue by 2030. Emarketer caps the entire US chatbot ad market at $5.41 billion.

Jul 19, 2026

3 min read

BUSINESS

Amazon Becomes the Second Media Giant to Wrap Its 2026 Upfront

Amazon closed upfront talks with year-over-year growth, beating its volume goals. Advertiser demand is consolidating around full-funnel platforms.

Jul 17, 2026

3 min read

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EXPIRED

BUSINESS STRATEGY

Nike Wants Its World Cup Momentum to Outlast the Tournament

Nike's World Cup film crossed 1.5 billion views in a week. Whether that reach becomes revenue is the question its turnaround now rests on.

Jul 10, 2026

6 min read

BUSINESS

The Bear Gave Disney a Template for Selling Out Its Other Shows

The Bear sold out sponsorships for a fifth straight season. Its bigger legacy for Disney is what it did to advertiser behavior everywhere else.

Jul 08, 2026

4 min read

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