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BUSINESS

Should We Still Believe in Nike?

As Nike revisits its past on the stock chart, the real question is whether its future still commands belief.

Mar 26, 2026

4 min read

BUSINESS

Nike and Beats Blur the Line Between Product and Identity

With the Powerbeats Pro 2 Nike edition, performance, identity and data converge into a single object that signals where brand collaboration is heading next.

Mar 24, 2026

3 min read

BUSINESS STRATEGY

Miu Miu Sales Surge 450% in Five Years as the Brand Passes €1.5 Billion

The once underestimated Prada Group label has become one of fashion’s fastest-growing brands by capturing the imagination of a new generation of luxury consumers.

Mar 18, 2026

4 min read

BUSINESS

Shein Wants Brands to Use Its Supply Chain. Should They?

As Shein opens its production and logistics network to outside labels, brands must weigh the promise of speed and scale against the risks of joining a powerful competitor’s ecosystem.

Mar 18, 2026

4 min read

BUSINESS

Apple’s $599 Bet on the Next Billion Users

With the iPhone 17e and MacBook Neo, Apple lowers its entry price to broaden its ecosystem’s reach.

Mar 10, 2026

3 min read

ADVERTISING BUSINESS

With Netflix Out the Paramount and WBD Deal Might Redraw the TV Advertising

Netflix may have stepped away from the negotiating table, yet the race to reshape the future of television advertising is only intensifying.

Mar 05, 2026

4 min read

BUSINESS STRATEGY

A Lot Is Happening Inside the Adidas Originals Superstar Universe

Through a cinematic campaign that unfolds like an evolving story, Adidas is reframing the Superstar as a cultural object rediscovered across music, sport, and fashion.

Mar 03, 2026

4 min read

BUSINESS

Unilever’s Creator Doctrine Puts Mass Marketing on Trial

As Unilever redirects billions toward a creator-led model, the debate is no longer about whether social works, but whether scale can survive without the architecture of mass advertising.

Mar 02, 2026

4 min read

FREE READING

EXPIRED

BUSINESS

Why CMOs Are Shifting Focus From Brand Awareness to Revenue Growth

As economic unease and AI ambition converge, marketing leaders are being judged less by cultural resonance and more by revenue contribution.

Feb 26, 2026

4 min read

FREE READING

EXPIRED

BUSINESS STRATEGY

How Dior and Chanel Are Winning Back Aspirational Shoppers

Dior and Chanel are recalibrating their strategy, proving that in luxury, perception of value can matter even more than the number on the price tag.

Feb 25, 2026

4 min read

BUSINESS

Contemporary Brands Are Taking the Spotlight From Luxury

As contemporary brands overtake traditional luxury in engagement, a new hierarchy is emerging, defined less by heritage and more by who captures consumer curiosity first.

Feb 23, 2026

3 min read

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​