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BUSINESS

How Zootopia Sequel Triggered One of the Biggest Openings in Film History

By uniting markets, merchandising, cultural strategy, and social-native storytelling, Disney transformed familiar characters into an international force.

4 min read

BUSINESS

When Fandom Turns Into the Most Powerful Force in Marketing

Sports and gaming have evolved into the infrastructure of belonging, where fandom shapes identity, loyalty and influence.

3 min read

BUSINESS

What Makes SKIMS and The North Face a Powerful Duo in the Ski Market

SKIMS and The North Face return with a second winter capsule that signals something bigger than a fashionable drop.

4 min read

BUSINESS

Gen Z Isn’t Buying the Way Retailers Counted On

Young shoppers are tightening their budgets, and retailers must rethink how to win a generation no longer spending on autopilot.

3 min read

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BUSINESS

Netflix Buying Warner Bros Might Change Everything, and Here’s Why

Netflix’s agreement to acquire Warner Bros for $72 billion marks a profound pivot in the balance of power across Hollywood.

3 min read

BUSINESS

Lululemon Is Having an Identity Crisis and the Debate Over Its Future Grows

Lululemon’s founder says the brand has lost its way. Investors and consumers are starting to wonder if he might be right.

4 min read

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BUSINESS

A$AP Rocky Ushers Chanel Into Its New Cultural Era. Why A$AP, Why Now?

Chanel’s newest ambassador is reshaping the brand’s cultural future, and the move is as strategic as it is stylish.

3 min read

BUSINESS

The Black Friday Paradox and the New Rules of Holiday Spending

Shoppers feel financially strained yet surprisingly willing to buy, rewriting the meaning of value in the year’s most crucial retail moment.

4 min read

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BUSINESS

How Stranger Things Season 5 Built a Multi-Billion Universe Beyond the Screen

Stranger Things ends its final season with a global wave of brand tie-ins that take the show from the screen into stores, menus, and city streets.

5 min read

BUSINESS

When Asking for Five Stars Costs Brands More Than a Bad Review

Retailers have turned ratings into a currency of trust, but the pressure to secure perfect scores is creating unintended consequences.

4 min read