Marketing News | What About Mkt

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ADVERTISING

The Best World Cup Ads Nobody Saw Coming Were the Local Ones

The best World Cup ad of 2026 featured Susan Boyle, reaches 5 million people, and cannot be bought outside Scotland. The lesson is enormous.

Jun 24, 2026

3 min read

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BUSINESS

Why Two Identical Companies Can Sell for Wildly Different Prices

In adtech M&A, the financial fundamentals determine the floor. The narrative determines the ceiling. And the gap between those two numbers is where the real competition lives.

Jun 22, 2026

2 min read

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STRATEGY

FIFA Tried to Make Levi’s Disappear at the World Cup, but Made It More Famous Instead

When FIFA's clean stadium policy forced Levi's to cover its logo at its own stadium, the white tarp that went up became the most recognized piece of branding at the entire tournament.

Jun 17, 2026

3 min read

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STRATEGY

New York Waited 53 Years for This, and the Brands That Understood That Won the Night

What happened in the hours after the final whistle reveals everything about what real-time marketing looks like when it's done right.

Jun 16, 2026

4 min read

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ADVERTISING STRATEGY

Nike vs. Adidas: Who is Winning the World Cup Ad War ?

Nike and Adidas both made big bets on long-form film for the 2026 World Cup. One has dominated every metric the internet can measure.The other may still win the commercial battle that matters more.

Jun 15, 2026

4 min read

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BUSINESS STRATEGY

Justin Bieber Is Building a Brand, Not Just a Label, and SKYLRK Audio Is the Proof

The expansion of Bieber's lifestyle label into consumer electronics signals a blueprint for how artists are dismantling the boundary between culture and commerce.

Jun 12, 2026

2 min read

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STRATEGY

The Strategy That Took Over Coachella 2026

At Coachella 2026, brands like Revolve, Pacsun, Barbie, SKYLRK, and 818 Tequila turned capsule collections into powerful distribution tools.

Apr 14, 2026

4 min read

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DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025

May, 25

The Balance Issue

March, 25

The Elegance Issue

February, 25

The Resonance Issue

January, 25

FREE READING

ADVERTISING

The Best World Cup Ads Nobody Saw Coming Were the Local Ones

Jun 24, 2026

3 min read

FREE READING

BUSINESS

Why Two Identical Companies Can Sell for Wildly Different Prices

Jun 22, 2026

2 min read

FREE READING

STRATEGY

FIFA Tried to Make Levi’s Disappear at the World Cup, but Made It More Famous Instead

Jun 17, 2026

3 min read

FREE READING

STRATEGY

New York Waited 53 Years for This, and the Brands That Understood That Won the Night

Jun 16, 2026

4 min read

FREE READING

ADVERTISING STRATEGY

Nike vs. Adidas: Who is Winning the World Cup Ad War ?

Jun 15, 2026

4 min read

FREE READING

BUSINESS STRATEGY

Justin Bieber Is Building a Brand, Not Just a Label, and SKYLRK Audio Is the Proof

Jun 12, 2026

2 min read

FREE READING

STRATEGY

The Strategy That Took Over Coachella 2026

Apr 14, 2026

4 min read

$14.90

$24.90

$14.90

$24.90

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​

The Balance Issue​

The Elegance Issue​

The Resonance Issue​

The Convergence Issue​

How Creator Marketing Should Look Like in 2025

The Balance Issue

The Elegance Issue

The Resonance Issue

The Convergence Issue