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STRATEGY

Media Ad Sellers Spend Most of Their Week Not Selling, and AI Is Moving In

Media ad sellers spend 71% of the week on everything but selling. A new Salesforce report shows AI agents and usage-based pricing rewriting the job.

Aug 24, 2026

4 min read

BUSINESS STRATEGY

Neutrogena’s Silence Becomes Its Loudest Statement After Hayden Panettiere’s Death

A 2015 endorsement that ended after Hayden Panettiere spoke about postpartum depression is now Neutrogena's crisis. Its silence is not helping.

Aug 22, 2026

4 min read

STRATEGY

Coca-Cola Asks Gen Z to Log Off and Reclaim the Shared Meal

Coca-Cola's global "The World Will Wait" tells Gen Z to log off and eat together, everywhere but the US. It is attention-economy marketing with a Pepsi-shaped subtext.

Aug 20, 2026

5 min read

FREE READING

EXPIRED

BUSINESS STRATEGY

Burger King Retook Second Place by Committing to One Idea

Burger King spent years winning trophies and losing customers. Then it stopped trying to be clever, and the sales followed.

Aug 17, 2026

4 min read

STRATEGY

Fragmented Measurement Is Undermining Global Campaigns

Brands now run across five or more platforms per campaign. Fewer than half measure them the same way, and the bill is coming due.

Aug 16, 2026

5 min read

STRATEGY TECH

Marketing’s AI Mandate Has Outrun Its Training

Most marketing teams are now told to use AI. Far fewer have been trained on it, and the gap is widest at the top.

Aug 14, 2026

5 min read

FREE READING

EXPIRED

Sephora Is Putting Another Retailer’s Name on Its Own Shelves

Sephora exited Korea in 2024. On August 20 it hands more than 500 US stores a Korean retailer's curation, running under that retailer's own name.

Aug 09, 2026

5 min read

CREATIVITY STRATEGY

On Revealed Its Running Platform at a Fashion Week, Not a Race

On built its name on engineering claims and split times. Its new platform sells a sensation instead, and the reason sits inside its own sales data.

Aug 07, 2026

5 min read

CREATIVITY STRATEGY

Brands Stopped Making World Cup Ads and Started Building Worlds

Nike skipped the hero film. McDonald's built an occasion. American Eagle renamed itself overnight. The campaign as we knew it is finished.

Aug 04, 2026

6 min read

CREATIVITY STRATEGY

Brands Have Found a Use for Their Worst Reviews

Béis turned its harshest reviews into a relaunch. The tactic only works for brands willing to actually change the product.

Jul 31, 2026

4 min read

FREE READING

EXPIRED

CREATIVITY STRATEGY

Coca-Cola Changed a Font and Found Out Who Owns the Brand

Coke updated its identity and the internet saw cigarettes. The reaction says more about ownership than about typography.

Jul 29, 2026

5 min read

STRATEGY

What the World Cup’s Winning Brands Understood That the Rest Missed

Over $10 billion in ad spend collided in six weeks of World Cup coverage. The brands that broke through shared five habits the rest ignored.

Jul 25, 2026

5 min read

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