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STRATEGY

L’Oréal Flew Strangers to the Alps and Exposed the Influencer Illusion

A luxury trip, anonymous faces, and a sharp message to the creator economy about what really drives influence now.

4 min read

BUSINESS STRATEGY

The New Era of the Customer Journey

The path between awareness and purchase has evolved into a complex decision-making system in which trust, consistency, and psychology now outweigh media spend.

4 min read

STRATEGY

Adidas Bets on Beckham to Make Football Feel Timeless Again

Adidas is turning David Beckham’s legacy into a strategic lens through which modern football culture suddenly feels more meaningful again.

4 min read

STRATEGY

The Invisible Forces Behind Why We Buy

What if the real power of marketing isn’t persuasion, but understanding the subconscious forces already deciding for us?

4 min read

STRATEGY

Logos Never Vanished; They Evolved in Tone and Purpose

As minimalism grows, status has shifted from loud global logos to niche insider symbols.

4 min read

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STRATEGY

The Real Reason Some Brands Grow Steadily While Others Burn Out

Most brands are not failing because they lack tactics, but because they never decided which discipline should be in control.

4 min read

STRATEGY

Dove Finds New Desire in the World of Bridgerton

What happens when a mass beauty brand stops selling soap and starts selling fantasy?

4 min read

STRATEGY

When Everyone Has the Tools, the Best Story Still Wins

If everyone can make anything, the brands that win will be the ones that still know why they are saying it.

4 min read