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CREATIVITY STRATEGY

On Revealed Its Running Platform at a Fashion Week, Not a Race

On built its name on engineering claims and split times. Its new platform sells a sensation instead, and the reason sits inside its own sales data.

Aug 07, 2026

5 min read

CREATIVITY STRATEGY

Brands Stopped Making World Cup Ads and Started Building Worlds

Nike skipped the hero film. McDonald's built an occasion. American Eagle renamed itself overnight. The campaign as we knew it is finished.

Aug 04, 2026

6 min read

CREATIVITY STRATEGY

Brands Have Found a Use for Their Worst Reviews

Béis turned its harshest reviews into a relaunch. The tactic only works for brands willing to actually change the product.

Jul 31, 2026

4 min read

STRATEGY

What the World Cup’s Winning Brands Understood That the Rest Missed

Over $10 billion in ad spend collided in six weeks of World Cup coverage. The brands that broke through shared five habits the rest ignored.

Jul 25, 2026

5 min read

STRATEGY

The Best World Cup Marketing Was Planned Years Before the Whistle

Marketers at Adweek's Sports Summit argued that reacting fast to live sport is a planning problem, not a creative one.

Jul 22, 2026

5 min read

STRATEGY

The Four Smart-Looking Decisions That Slowly Erode Strong Brands

Agility, consumer-centricity, creativity, and financial discipline can each hide a bad strategy. Great brands erode one harmless-looking refresh at a time.

Jul 20, 2026

5 min read

STRATEGY TECH

Most Americans Use AI Daily and Still Refuse to Pay for It

AI adoption is near-universal, but 54% of Americans would drop a tool the moment it costs money. Monetization is the real challenge.

Jul 20, 2026

3 min read

STRATEGY

Sephora’s British Comeback Has Become Its Global Classroom

Sephora left Britain in 2005. Its return, built city by city, is now shaping how the beauty giant expands everywhere else.

Jul 14, 2026

5 min read

FREE READING

EXPIRED

STRATEGY

Brands Are Breaking the Discount Habit Before It Breaks Them

Constant discounts train customers to wait for the next price cut, eroding margins and brand value. A new playbook trades price for play, status, and belonging.

Jul 13, 2026

5 min read

FREE READING

EXPIRED

BUSINESS STRATEGY

Nike Wants Its World Cup Momentum to Outlast the Tournament

Nike's World Cup film crossed 1.5 billion views in a week. Whether that reach becomes revenue is the question its turnaround now rests on.

Jul 10, 2026

6 min read

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