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STRATEGY STYLE

A $6 Billion Chill Turns Pop Mart’s Hype Story Into an Execution Test

Pop Mart’s Labubu juggernaut is cooling in mainland China, erasing roughly $6 billion in market value.

3 min read

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STRATEGY STYLE

Between Performance and Aesthetics, Nike and Skims Choose Both

The new Nike and Skims brand bets that “performance shapewear” can turn fit-obsessed fans into athletes, giving Nike another shot in the women’s fashion market.

3 min read

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EXPIRED

STRATEGY STYLE

Runway Hype and a $180 Bet; Jacquemus and Nike Revive the Moon Shoe

Jacquemus is reintroducing Nike’s first cult runner, the 1972 Moon Shoe, in three fashion-forward colorways and a $180 price that undercuts most high-fashion sneakers.

3 min read

FREE READING

EXPIRED

STRATEGY STYLE

The Birkin You Couldn’t Win Still Won NYFW

A rigged claw machine transformed desire into a public spectacle, proving that in luxury, saying “no” can be the most persuasive “yes.”

3 min read

ADVERTISING STRATEGY

American Giants Are Learning the European Accent

U.S. brands, such as Coke, McDonald’s, and P&G, are dialing down overt “American-ness” in Europe and dialing up local proof-points.

4 min read

STRATEGY TECH

Amazon Ends the “Borrowed Prime” Era

Amazon will shut down its decade-old “Invitee” workaround on Oct. 1, cutting off free-shipping Access for non-household users and nudging millions toward paid Prime.

3 min read

STRATEGY TECH

Zuckerberg Is Betting Big on Going Small

Inside Meta’s secretive superintelligence push, Zuckerberg is consolidating the organization to accelerate the science.

4 min read

STRATEGY STYLE

Rhode Takes Over Sephora And the Real Show Starts Now

Can a billion-dollar bet turn Rhode’s TikTok heat into year-round Sephora velocity?

4 min read

FOOD & DRINK STRATEGY

Coca-Cola Took Christmas and Now Fanta Seeks Halloween

Fanta is mounting its biggest seasonal push yet, enlisting horror icons, scannable cans, and a limited flavor to turn October into an orange franchise month.

3 min read

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EXPIRED

STRATEGY STYLE

Nike Turns the Drop Into a Preorder

A new SNKRS Reserve preorder system could swap “L” day heartbreak for a fairer path to the year’s most coveted shoes.

3 min read