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TECH

Marketers Are Now Optimizing for Machines That Never Click

Bayer is chasing shelf space inside AI answers. Zoom handed product naming to an agent. Search marketing is being rebuilt in public.

Aug 05, 2026

6 min read

TECH

Canva Put Its Marketers in the Room Where the Product Is Built

Canva's marketing team now sits in product roadmap meetings every week. The reason has less to do with AI than with speed.

Jul 28, 2026

5 min read

STRATEGY TECH

Most Americans Use AI Daily and Still Refuse to Pay for It

AI adoption is near-universal, but 54% of Americans would drop a tool the moment it costs money. Monetization is the real challenge.

Jul 20, 2026

3 min read

BUSINESS TECH

OpenAI’s Ad Revenue Forecast Collides With a Far Smaller Market

OpenAI projects $100 billion in ad revenue by 2030. Emarketer caps the entire US chatbot ad market at $5.41 billion.

Jul 19, 2026

3 min read

TECH

Publishers Are Ready to Walk Away From Google Search

Cloudflare, USA Today, and Beehiiv are preparing to block Google's crawler. The web's oldest bargain is breaking.

Jul 15, 2026

5 min read

TECH

Profound Puts an Always-On Agent in Charge of the Marketing Loop

Profound's new agent Aim turns AI-search signals into finished work. The catch marketers are watching is who stays in control.

Jul 08, 2026

5 min read

TECH

Gaming Built the Identity Infrastructure the Rest of the Internet Is Still Trying to Create

While the rest of the advertising industry spent years searching for a replacement for third-party cookies, gaming built the exact  infrastructure that the open internet desperately needs.

Jun 26, 2026

4 min read

TECH

How Alexa Became a Shopping Agent for the Entire Retail Economy

With Alexa+ Agentic Ads extending to Ticketmaster, Papa John's, and beyond, Amazon has crossed a threshold that turns a voice assistant into a full-scale commerce platform for the entire retail economy.

Jun 25, 2026

4 min read

ADVERTISING TECH

Amazon Just Hit $70 Billion in Advertising, and It Is Only Getting Started

Amazon's advertising revenue crossed $70 billion in Q1 2026. The architecture being built to sustain it is the more striking number.

Jun 23, 2026

4 min read

TECH

AI Is Simultaneously the Biggest Deal Driver and Deal Killer in Adtech

The $22 billion Fox-Roku acquisition, Publicis' LiveRamp purchase, and a wave of smaller consolidations signal that M&A is accelerating, but AI uncertainty is simultaneously freezing a significant portion of the market.

Jun 18, 2026

3 min read

TECH

A New Solution Links Trade Desk Exposure Data Directly to Brand First-Party IDs

A new tool from agentic marketing startup Hightouch aims to let brands match their own customer data directly with Trade Desk exposure logs — no identity provider required.

Jun 03, 2026

3 min read

ADVERTISING TECH

What Disney, YouTube and Netflix Are Really Saying About Agentic TV Buying

As streaming platforms and legacy networks race to build agentic buying systems, the future of TV advertising may be defined less by who sells the best inventory and more by who controls the intelligence behind the buy.

May 22, 2026

5 min read

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