American Giants Are Learning the European Accent
U.S. brands, such as Coke, McDonald’s, and P&G, are dialing down overt “American-ness” in Europe and dialing up local proof-points.
Kodak Droped a New Camera; Lo-Fi by Design, Not by Accident
Kodak’s Charmera mini camera leans into lo-fi images, bundling ‘80s throwback design.
TikTok’s Near-Deal Pushes the Ad Market Back Toward Short-Form
A framework agreement between Washington and Beijing to keep TikTok operating in the U.S. resets the risk calculus for marketers.
The First New iPhone Campaign? Dua Lipa, of Course
Apple stress-tested the new iPhone under arena lights. By turning Dua Lipa’s tour into a one-day documentary, the company linked pro-grade capability to pop-scale distribution.
To Win, Pepsi Must Play by Coke’s Rules
Pepsi needs fewer assets on the road and more firepower at the shelf to close the gap between Coca-Cola.
Generative AI Growth and Adoption through 2030
Between 2025 and 2030, global AI adoption is set to double, surpassing 700 million users and reshaping the way we work, create, and connect.
Two Rivals, One Ad Pipe; Netflix and Amazon Make an Unlikely Alliance
Starting in the fourth quarter of 2025, Netflix’s ad inventory will be purchasable directly through Amazon’s DSP across eleven countries.
Ralph Lauren’s Heritage Becomes a Shoppable Conversation
Ralph Lauren is transforming decades of house codes into a conversational style with the new “Ask Ralph.”
Heinz Wants the World to See Ketchup in Every Fry Box
Heinz’s new global campaign turns a tiny visual truth, with the silhouette of the fry box, into a borderless branding device.
Apple Chooses Design First and Intelligence Later. Will it be Enough?
A new iPhone silhouette may excite shoppers today, but the real test is whether Apple can ship unmistakable AI progress before rivals turn “phone intelligence” into a default expectation.
Doja Cat’s Lipstick Bite Puts MAC on Every Feed
A pop star eats a lipstick, a chocolatier engineers the trick, and MAC shows how to turn one gasp into a go-to product.
At the US Open, Brands Play for Relevance. Who Won This Game?
AI matches chats and $39 cocktails, this year’s US Open shows how sport, fashion, and hospitality are playing the same game for attention.