TikTok’s Near-Deal Pushes the Ad Market Back Toward Short-Form
A framework agreement between Washington and Beijing to keep TikTok operating in the U.S. resets the risk calculus for marketers.
The First New iPhone Campaign? Dua Lipa, of Course
Apple stress-tested the new iPhone under arena lights. By turning Dua Lipa’s tour into a one-day documentary, the company linked pro-grade capability to pop-scale distribution.
Heinz Wants the World to See Ketchup in Every Fry Box
Heinz’s new global campaign turns a tiny visual truth, with the silhouette of the fry box, into a borderless branding device.
Nike Updates the “Just Do It” for the New Generation
A new global campaign narrated by Tyler, the Creator, named “Why do it”, reframes the most famous slogan and invites young athletes to supply the personal motive behind action.
Gap’s Dancefloor or Eagle’s Provocation; Who Made More Noise
Gap danced, AE provoked; both seized summer 2025’s feed, but the path to attention couldn’t have been more different.
Breitling Makes Its NFL Play, Why Football and Why Now
Breitling’s first-of-its-kind partnership with the NFL transforms game-day passion into a year-round retail engine.
How Brands Can Meet New Verification Rules
As lawmakers tighten age verification, the smartest AI-driven campaigns are rewriting the playbook before regulators do it for them.
Google Takes the Lead Over Apple in Phone AI
The Pixel 10 puts agent-style features in your pocket while Apple’s smarter Siri waits in the wings.
Glasgow Turns Into Spider-Man’s Stage as Marvel Bets on Organic Buzz
Marvel’s latest Spider-Man production transformed the streets of Glasgow into a live marketing arena.
Inside Amazon’s Billion-Dollar Ad Machine
Amazon’s latest financial results hint at the future of advertising on shopping sites.
How a Denim Ad, an It Girl and a President Boosted American Eagle
American Eagle’s recent Sydney Sweeney campaign, initially mired in controversy over its provocative messaging, took an unforeseen turn.
Why Old-School Celebrity Campaigns Are Making a Resounding Comeback
Amid flashy ads and complex stories, a surprising trend is rising of old school celebrity campaigns are making a strong comeback.