Skate. Returned, Let Locals Film, And Now Pros are Racing to Keep Up
A skate classic returns with the cameras turned outward, asking the scene that guarded its legacy to help build what comes next.
The Birkin You Couldn’t Win Still Won NYFW
A rigged claw machine transformed desire into a public spectacle, proving that in luxury, saying “no” can be the most persuasive “yes.”
Heinz Wants the World to See Ketchup in Every Fry Box
Heinz’s new global campaign turns a tiny visual truth, with the silhouette of the fry box, into a borderless branding device.
Doja Cat’s Lipstick Bite Puts MAC on Every Feed
A pop star eats a lipstick, a chocolatier engineers the trick, and MAC shows how to turn one gasp into a go-to product.
Nike Updates the “Just Do It” for the New Generation
A new global campaign narrated by Tyler, the Creator, named “Why do it”, reframes the most famous slogan and invites young athletes to supply the personal motive behind action.
Google’s “Nano Banana” AI Challenges Photoshop in Image Creation
Google’s latest image model, nicknamed Nano Banana and released as Gemini 2.5 Flash Image, meaningfully reshapes how fast ideas move, and where the next wave of visual work gets done.
Loewe Is Tired of Everyone Mispronouncing Their Name
By playfully addressing the long-standing mispronunciation of its name, Loewe has brilliantly educated consumers while positioning the brand as self-aware and accessible.
At Croc’s New Table, Lacoste Dishes Out a Luxe Lifestyle
Lacoste is expanding its luxury brand experience with the launch of a new café in Monte Carlo, blending its sporting heritage and French elegance into a curated lifestyle destination that goes beyond fashion.
As AIs Rise, Brands are Getting Way More Creative in Real World
In 2025, brands will be using artificial intelligence to rethink real-world marketing.
Meta’s Infinite Creative Machine — The End of Advertising as We Knew It
Mark Zuckerberg envisions a future where campaigns run themselves, challenging creativity and reshaping the roles of marketers, agencies, and brand control.
Visualizing the Invisible, The Ordinary Puts a Price on Fame
In a bold rejection of influencer-driven pricing, The Ordinary’s latest campaign critiques celebrity endorsements by quantifying them.
Between Beaches and Broken Cities, Corona Found Calm in the Chaos of The Last of Us
Corona boldly merged its beach vibe with The Last of Us universe, redefining escape in a genre-defying campaign.