To Win, Pepsi Must Play by Coke’s Rules
Pepsi needs fewer assets on the road and more firepower at the shelf to close the gap between Coca-Cola.
Two Rivals, One Ad Pipe; Netflix and Amazon Make an Unlikely Alliance
Starting in the fourth quarter of 2025, Netflix’s ad inventory will be purchasable directly through Amazon’s DSP across eleven countries.
Ralph Lauren’s Heritage Becomes a Shoppable Conversation
Ralph Lauren is transforming decades of house codes into a conversational style with the new “Ask Ralph.”
Heinz Wants the World to See Ketchup in Every Fry Box
Heinz’s new global campaign turns a tiny visual truth, with the silhouette of the fry box, into a borderless branding device.
Apple Chooses Design First and Intelligence Later. Will it be Enough?
A new iPhone silhouette may excite shoppers today, but the real test is whether Apple can ship unmistakable AI progress before rivals turn “phone intelligence” into a default expectation.
Doja Cat’s Lipstick Bite Puts MAC on Every Feed
A pop star eats a lipstick, a chocolatier engineers the trick, and MAC shows how to turn one gasp into a go-to product.
At the US Open, Brands Play for Relevance. Who Won This Game?
AI matches chats and $39 cocktails, this year’s US Open shows how sport, fashion, and hospitality are playing the same game for attention.
Amazon Ends the “Borrowed Prime” Era
Amazon will shut down its decade-old “Invitee” workaround on Oct. 1, cutting off free-shipping Access for non-household users and nudging millions toward paid Prime.
What Went Wrong at Lululemon
Lululemon’s latest quarter revealed that the brand’s U.S. engine has cooled, just as tariff pressure has tightened margins.
Nike Updates the “Just Do It” for the New Generation
A new global campaign narrated by Tyler, the Creator, named “Why do it”, reframes the most famous slogan and invites young athletes to supply the personal motive behind action.
Switch 2 Proves Nintendo Still Owns the Game
Behind a record launch and a $100 billion milestone, Nintendo’s bet on play over power is rewriting the rules of the console business.
Zuckerberg Is Betting Big on Going Small
Inside Meta’s secretive superintelligence push, Zuckerberg is consolidating the organization to accelerate the science.