The Campus Feed Looks like a Brand Campaign for a Reason
Brands are turning college life into a media network powered by student creators, athletes, and campus experiences.
What People Really Post on TikTok and How Brands Should Play
A rare snapshot of every video posted on a random day reveals how TikTok actually works.
Duolingo’s Next Lesson is Advertising, and the Market is Listening
Inside Duolingo’s plan to turn lessons and streaks into a brand-safe ad platform that marketers can finally buy directly.
When Fashion Walks Into the Whisky Vault, the Combo Might Surprise
Inside Harrods, Johnnie Walker and Olivier Rousteing turn whisky into couture and an engine for holiday demand.
When Athletes Dress Up, the Deals Get Real; But Who’s Really Winning?
Fashion and sport have fused into a single growth engine, but the scoreboard is deeper than the hype.
Zara Makes It Feel Like Home While Retail Behaves Like Media
Zara has opened “El Apartamento”, a staged home where fashion meets furniture, coffee, and culture.
Between Performance and Aesthetics, Nike and Skims Choose Both
The new Nike and Skims brand bets that “performance shapewear” can turn fit-obsessed fans into athletes, giving Nike another shot in the women’s fashion market.
Runway Hype and a $180 Bet; Jacquemus and Nike Revive the Moon Shoe
Jacquemus is reintroducing Nike’s first cult runner, the 1972 Moon Shoe, in three fashion-forward colorways and a $180 price that undercuts most high-fashion sneakers.
Rhode Takes Over Sephora And the Real Show Starts Now
Can a billion-dollar bet turn Rhode’s TikTok heat into year-round Sephora velocity?
Coca-Cola Took Christmas and Now Fanta Seeks Halloween
Fanta is mounting its biggest seasonal push yet, enlisting horror icons, scannable cans, and a limited flavor to turn October into an orange franchise month.
Hollywood Sells Tomorrow by Repackaging Yesterday
With suit reveals and IMAX pre-sales, Hollywood is turning nostalgia into a sales tool, and gambling it won’t drain the surprise.
Nike Turns the Drop Into a Preorder
A new SNKRS Reserve preorder system could swap “L” day heartbreak for a fairer path to the year’s most coveted shoes.