Louis Vuitton Tests the Limits of Luxury by Tripling Prices

Louis Vuitton is pushing designer beauty into rarefied territory with a debut makeup line that prices a single lipstick at $160 and eyeshadow palettes at $250.
Meta Glasses Launch Backlash and the Fix Must Beat the Meme

A bold debut wobbled in the spotlight; now Meta has days, not months, to prove these glasses are trustworthy, useful, and socially acceptable.
Google Takes the Lead Over Apple in Phone AI

The Pixel 10 puts agent-style features in your pocket while Apple’s smarter Siri waits in the wings.
Bieber’s Brand Moves Into Football With SKYLRK x Adidas Teaser

A light-blue kit, cleat-coded sneakers, and a drumbeat of Instagram teasers point to SKYLRK’s most ambitious chapter yet.
From Likes to Empires, They are Iconic and They Know it

How Hailey, Kylie and Bella transformed aesthetics into an always-on retail machine.
Now Instagram Can Translate Your Voice, And It’s Shifting the Playbook

Meta has enabled AI-powered voice translation and lip-sync for Instagram and Facebook Reels, starting with English and Spanish.
Coach Doesn’t Care How They’re Perceived, And It’s Paying Off

Borrowed from fast fashion and refined for luxury; Coach is rewriting luxury online with features other brands avoid.
Why Amazon Is Betting on a Bracelet That Hears Everything You Say

Amazon wants a front-row seat to your day; but will a bracelet that hears everything feel like a brilliant assistant or an intrusive guest?
Skate Sneakers Are Back on Top, and Quiet Luxury Feels the Drop

After years of sleek “quiet luxury” dictating the sneaker wall, the pendulum has swung.
Strava Bets Big on AI Coaching. Can It Really Improve Your Workout?

Strava’s quiet pivot from segments to prescriptions could redefine how everyday athletes train and pay for progress.
McDonald’s Is Leaning Hard Into Collectibles; Here’s the Play

McDonald’s is sequencing toys, tins, and crossovers, from Minecraft to McDonaldland and now BTS.
Glasgow Turns Into Spider-Man’s Stage as Marvel Bets on Organic Buzz

Marvel’s latest Spider-Man production transformed the streets of Glasgow into a live marketing arena.