Runway Hype and a $180 Bet; Jacquemus and Nike Revive the Moon Shoe
Jacquemus is reintroducing Nike’s first cult runner, the 1972 Moon Shoe, in three fashion-forward colorways and a $180 price that undercuts most high-fashion sneakers.
The Birkin You Couldn’t Win Still Won NYFW
A rigged claw machine transformed desire into a public spectacle, proving that in luxury, saying “no” can be the most persuasive “yes.”
Kodak Droped a New Camera; Lo-Fi by Design, Not by Accident
Kodak’s Charmera mini camera leans into lo-fi images, bundling ‘80s throwback design.
The First New iPhone Campaign? Dua Lipa, of Course
Apple stress-tested the new iPhone under arena lights. By turning Dua Lipa’s tour into a one-day documentary, the company linked pro-grade capability to pop-scale distribution.
To Win, Pepsi Must Play by Coke’s Rules
Pepsi needs fewer assets on the road and more firepower at the shelf to close the gap between Coca-Cola.
Heinz Wants the World to See Ketchup in Every Fry Box
Heinz’s new global campaign turns a tiny visual truth, with the silhouette of the fry box, into a borderless branding device.
At the US Open, Brands Play for Relevance. Who Won This Game?
AI matches chats and $39 cocktails, this year’s US Open shows how sport, fashion, and hospitality are playing the same game for attention.
Nike Updates the “Just Do It” for the New Generation
A new global campaign narrated by Tyler, the Creator, named “Why do it”, reframes the most famous slogan and invites young athletes to supply the personal motive behind action.
Switch 2 Proves Nintendo Still Owns the Game
Behind a record launch and a $100 billion milestone, Nintendo’s bet on play over power is rewriting the rules of the console business.
Gap’s Dancefloor or Eagle’s Provocation; Who Made More Noise
Gap danced, AE provoked; both seized summer 2025’s feed, but the path to attention couldn’t have been more different.
Hollywood Sells Tomorrow by Repackaging Yesterday
With suit reveals and IMAX pre-sales, Hollywood is turning nostalgia into a sales tool, and gambling it won’t drain the surprise.
Google’s “Nano Banana” AI Challenges Photoshop in Image Creation
Google’s latest image model, nicknamed Nano Banana and released as Gemini 2.5 Flash Image, meaningfully reshapes how fast ideas move, and where the next wave of visual work gets done.