Nike Turns the Drop Into a Preorder
A new SNKRS Reserve preorder system could swap “L” day heartbreak for a fairer path to the year’s most coveted shoes.
Spotify Wants Your Music Chats In-App
Spotify is rolling out Messages, a native way to share and discuss songs, podcasts, and audiobooks without leaving the app.
Meta Glasses Launch Backlash and the Fix Must Beat the Meme
A bold debut wobbled in the spotlight; now Meta has days, not months, to prove these glasses are trustworthy, useful, and socially acceptable.
Bieber’s Brand Moves Into Football With SKYLRK x Adidas Teaser
A light-blue kit, cleat-coded sneakers, and a drumbeat of Instagram teasers point to SKYLRK’s most ambitious chapter yet.
From Likes to Empires, They are Iconic and They Know it
How Hailey, Kylie and Bella transformed aesthetics into an always-on retail machine.
Why Amazon Is Betting on a Bracelet That Hears Everything You Say
Amazon wants a front-row seat to your day; but will a bracelet that hears everything feel like a brilliant assistant or an intrusive guest?
Skate Sneakers Are Back on Top, and Quiet Luxury Feels the Drop
After years of sleek “quiet luxury” dictating the sneaker wall, the pendulum has swung.
Glasgow Turns Into Spider-Man’s Stage as Marvel Bets on Organic Buzz
Marvel’s latest Spider-Man production transformed the streets of Glasgow into a live marketing arena.
Loewe Is Tired of Everyone Mispronouncing Their Name
By playfully addressing the long-standing mispronunciation of its name, Loewe has brilliantly educated consumers while positioning the brand as self-aware and accessible.
Zara Doesn’t Design Fashion, and That has Never Been a Problem
The fast-fashion giant that doesn’t “design” its clothes continues to dominate, leaving many to wonder about the secret to its enduring appeal.
How a Denim Ad, an It Girl and a President Boosted American Eagle
American Eagle’s recent Sydney Sweeney campaign, initially mired in controversy over its provocative messaging, took an unforeseen turn.
Starbucks Abandons Pickup-Only Stores, And Here’s Why
Starbucks is pivoting away from its mobile order, pickup-only store format, acknowledging that these locations lacked the brand’s signature “warmth and human connection.”