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Mar 26, 2025

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4 min read

Coca-Cola Zero Sugar Bets Big on March Madness to Drive Brand Loyalty

Coca-Cola Zero Sugar is making a bold play in sports marketing with its latest NCAA March Madness campaign, strategically tapping into the energy and passion of one of America's most-watched sporting events.

Official Coca-Cola March Madness campaign image. Coca-Cola’s website – March 23, 2025.

By

Giovana B.

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