STRATEGYZ MEMBERS

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Apr 02, 2025

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3 min read

Everyone Needs a Break, And That’s Why Escapism Is Marketing’s New Language

In a world oversaturated with anxiety, distraction, and digital noise, consumers aren't just looking for products—they're searching for a way out. Brands that offer escapism aren't just selling; they're soothing. From fashion campaigns that feel like dreams to multisensory cinema, escapism is emerging as one of marketing's most potent emotional tools.

By

Giovana B.

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