STYLEZ MEMBERS

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Apr 15, 2025

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3 min read

How Lacoste Turned a Taxi Ride into a Statement on Authenticity

Lacoste’s latest campaign trades polish for a pulse, spotlighting an everyday New York cab driver to launch its Fifth Avenue flagship. It's not just about clothes—cultural fluency, brand sincerity, and the new marketing rules in 2025.
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Lacoste campaign posters. Lacoste’s website – April 12, 2025.

By

Giovana B.

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