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ADVERTISING

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Dec 12, 2025

Inside the New Social Ad Economy Reshaping Global Media

Global social media advertising is accelerating toward a $310 billion market by 2026, redefining platform power, industry investment, and the future of mobile-first creative.

$310 B

Global Social Ad Spend 2026

87%

US Mobile Share 2026

28%

E&M Social Spend Share

$44 B

TikTok Ad Revenue 2026

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Your trial includes unlimited access to the What About Mkt for 30 days at no risk, with the flexibility to cancel anytime via the automated cancellation tool in “your membership” section at the profile page.

Choose Your Membership

Find all the info you need to pick the perfect membership.

Today: You'll Get Instant Access

All the news, insights and inspiration you need to know in advertising, marketing and media

Day 25: We'll Remind You

We’ll email you about your upcoming payment. Cancel anytime in 15 seconds.

Day 30: Your Trial Ends

Your membership will start upon your first payment in your chosen currency

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