The Convergence Issue

This edition examines the key strategies, trends, and technological innovations that shaped 2024 and are influencing the direction of 2025. It covers Nike and Adidas’ competitive strategies, Zara’s bold sustainability efforts, groundbreaking CGI-powered campaigns, and the shifting dynamics of social media platforms. Each article offers valuable insights for staying ahead in an ever-evolving world, inspiring readers to create their own shape of tomorrow.

January, 2025

What's Inside

Nike or Adidas: Which Brand Ruled 2024?

Zara’s Sustainability Push Resonates With a New Generation of Consumers

7 Marketing Innovations Shaking Up the Industry

How to Sell Today and Be Remembered Tomorrow

Pioneering Visuals: CGI is Rewriting the Rules of Marketing

The Social Media Evolution in 2024 and What it Means for 2025

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Authors

GIOVANA BULLARA

Growth Marketing specialist with a Bachelor’s in Business Administration, a Master’s in Digital Communication, and over six years of experience. As the Founder, CEO, and Editor-in-Chief of The What About Mkt, Giovana brings creative insights and strategic analysis to every piece of content.

VIVIANE MENOSSO

Journalist with a specialization in Cinema and a degree in Fashion Design from Brazil and California. She has over 10 years of experience in Marketing, with expertise in branding, communication, and strategy.

Authors

BEATRIZ SANTOS

Journalist graduate from PUC-SP, Brazil. She is passionate about gaining new knowledge, communication, storytelling, and building relationships with diverse audiences.

ISMAEL FLORA NETO

Advertising professional with a specialization in branding and social media. With over 7 years of experience in creative roles, he leads the marketing departments of two companies as a co-owner.

Authors

CAROLINE TIEMI BELLINI NAKATA

Is a curious and passionate product designer based in São Paulo with over 5 year experience at as leader in a contemporary Brazilian furniture design company.

LEANDRO LORENCINI CALENZANI

Edition Designer

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