Z MEMBERSSTYLETECH

Apr 10, 2025

4 min read

Meta, Ray-Ban, and Coperni Bet on Fashion to Sell the Future of Wearables

Unveiled at Paris Fashion Week 2025, the Ray-Ban Meta x Coperni smart glasses are more than a tech accessory—they're a bold statement at the intersection of wearable innovation and high fashion. With scarcity baked into the launch and status coded into the frame, this collaboration signals a strategic shift in how tech products are marketed to a new class of style-savvy digital natives.

By

Giovana B.

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