FOOD & DRINKZ MEMBERS

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May 01, 2025

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4 min read

Tariffs Shake Up the Soda Wars—and Pepsi Feels the Pressure

As U.S. tariffs disrupt global supply chains, PepsiCo is strategically disadvantaged in its long-standing rivalry with Coca-Cola. With production decisions made decades ago now turning into liabilities, the cola wars are no longer fought solely in ad campaigns—but on the front lines of international trade.

By

Giovana B.

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