STYLEZ MEMBERS

May 14, 2025

3 min read

The Grey Strategy Behind New Balance’s Boldest Brand Play Yet

New Balance’s 2025 “Grey Days” campaign is more than an homage to its signature color—it’s a sophisticated marketing ecosystem blending cinematic storytelling, phased product drops, and global localization. By redefining grey as a cultural cornerstone, the brand continues crafting one of the most distinctive identities in contemporary sportswear.

Screenshot from New Balance’s 2025 Grey Days campaign video. Source: New Balance YouTube page – May 10, 2025.

By

Giovana B.

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