The Resonance Issue

In this edition, we explore the undeniable power of marketing that truly resonates—the kind that doesn’t just sell but sticks, lingers, and sparks conversation. Whether through humor, drama, nostalgia, or immersive experiences, brands are constantly seeking ways to forge deeper connections with their audiences.

February, 2025

What's Inside

Comedy or Drama? Which One Sells More?

The Super Bowl as a Stage for Advertising Creativity.

Top 5 Valentine’s Day Campaigns That Stole Our Hearts (And Wallets!)

Beyond the Basics: A Playbook for Young Marketers and Entrepreneurs

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Authors

GIOVANA BULLARA

Growth Marketing specialist with a Bachelor’s in Business Administration, a Master’s in Digital Communication, and over six years of experience. As the Founder, CEO, and Editor-in-Chief of The What About Mkt, Giovana brings creative insights and strategic analysis to every piece of content.

ISMAEL FLORA NETO

Advertising professional with a specialization in branding and social media. With over 7 years of experience in creative roles, he leads the marketing departments of two companies as a co-owner.

Authors

GUILHERME FRÉ

Graduated in Communication and Multimedia from PUC-SP. For 5 years, he has had experience with audiovisual productions in the advertising and events market. Nowadays, he works as a Filmmaker and photographer and is the Founder/Creative Director of Broder Clothing Company ®.

LEANDRO LORENCINI CALENZANI

Edition Designer. Graduated in Graphic Design and currently pursuing a postgraduate degree in UI, UX, and HCI. Today, works as a UI/UX Designer at a tech ScaleUp and as a web designer at The What About Mkt.

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