The Resonance Issue

In this edition, we explore the undeniable power of marketing that truly resonates—the kind that doesn’t just sell but sticks, lingers, and sparks conversation. Whether through humor, drama, nostalgia, or immersive experiences, brands are constantly seeking ways to forge deeper connections with their audiences.

February, 2025

What's Inside

Comedy or Drama? Which One Sells More?

The Super Bowl as a Stage for Advertising Creativity.

Top 5 Valentine’s Day Campaigns That Stole Our Hearts (And Wallets!)

Beyond the Basics: A Playbook for Young Marketers and Entrepreneurs

Page 4

Page 8

Page 12

Page 14

Authors

GIOVANA BULLARA

Growth Marketing specialist with a Bachelor’s in Business Administration, a Master’s in Digital Communication, and over six years of experience. As the Founder, CEO, and Editor-in-Chief of The What About Mkt, Giovana brings creative insights and strategic analysis to every piece of content.

ISMAEL FLORA NETO

Advertising professional with a specialization in branding and social media. With over 7 years of experience in creative roles, he leads the marketing departments of two companies as a co-owner.

Authors

GUILHERME FRÉ

Graduated in Communication and Multimedia from PUC-SP. For 5 years, he has had experience with audiovisual productions in the advertising and events market. Nowadays, he works as a Filmmaker and photographer and is the Founder/Creative Director of Broder Clothing Company ®.

LEANDRO LORENCINI CALENZANI

Edition Designer. Graduated in Graphic Design and currently pursuing a postgraduate degree in UI, UX, and HCI. Today, works as a UI/UX Designer at a tech ScaleUp and as a web designer at The What About Mkt.

To access this article, become a WAM Premium member. Subscribe

ONE MEMBERSHIP • EVERYTHING INCLUDED

Every story that moves marketing.

And an AI that reads them for you.

Unlimited access to every article, every day
WAMer, yout AI marketing consultant - 100 credits a month
Exclusive studies and data analysis
Weekly Brief and Exclusive Insights newsletters
Cancel any time during your trial

1 credit = 1 question asked to WAMer. Credits refresh every month and unused credits don’t roll over. Your trial starts with 5 credits; the full monthly credits unlock when your plan begins.

START HERE

3-Day

Free Trial

No charges for 3 days

Renews at

$12.00

/month

Cancel anytime

OR SAVE 55%

Quaterly

$6.67

Per month

Billed

$20.00

every 3 months

Cancel anytime