STRATEGYZ MEMBERS

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Apr 23, 2025

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4 min read

Trump’s Trade Policy Forces Global Brands to Rethink Strategy—But How?

As the U.S. imposes sweeping tariffs under Trump’s latest trade offensive, global brands across tech, fashion, retail, and manufacturing are forced to make rapid—and often painful—strategic shifts. From Nike and Apple to BMW and Foreo, the ripple effects of economic nationalism are rewriting the playbook on pricing, supply chains, and brand strategy in 2025.

By

Giovana B.

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