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Apr 09, 2025

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4 min read

When a Skincare Brand Sells Eggs, What’s the Real Message?

In a marketplace drowning in noise and sameness, The Ordinary cracked through with a bold, bizarre, and brilliant campaign—selling eggs in Manhattan. But beneath the absurdity lies a calculated strategy built on cultural provocation, economic empathy, and a deep understanding of what today's consumers crave: relevance, not just products.
3

By

Giovana B.

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