STRATEGYZ MEMBERS

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Apr 22, 2025

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5 min read

When Consumers Want the Receipts, Brands Must Show Their Math

Social media has changed the rules of brand perception — and price is now the message. As price transparency becomes the new trust currency, social media is forcing brands to justify costs. From TikTok exposes to consumer-led breakdowns, perception it’s about proof. Brands that don’t adapt risk being priced out of relevance.

By

Giovana B.

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