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Mar 12, 2025

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5 min read

Zara, Kiehl’s, and Jacquemus Are Skiing Their Way Through Sports Aesthetic

Companies like Zara, Kiehl's, and Jacquemus embrace ski culture to create compelling campaigns, broaden their audience, and blend functionality with aspirational lifestyles. As the sports aesthetics trend gains traction, brands across industries are reimagining their strategies to align with the allure of active, high-end living.
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Giovana B.

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