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Mar 17, 2025

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4 min read

Amazon’s Alexa+ and the Future of AI-Driven Marketing

Amazon’s upcoming launch of Alexa+, powered by generative AI, is not just a step forward for intelligent assistants but a paradigm shift for marketers. With its ability to deliver hyper-personalized experiences, voice-activated commerce, and AI-driven content creation, Alexa+ has the potential to redefine how brands interact with consumers.

By

Giovana B.

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