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ENTERTAINMENT SPORTS

Adidas Makes the 2026 World Cup Ball Became the Message

Adidas is unveiling Trionda, the 2026 World Cup ball, with a spectacle-first playbook that turns product heritage into pop culture.

5 min read

SPORTS STYLE

When Athletes Dress Up, the Deals Get Real; But Who’s Really Winning?

Fashion and sport have fused into a single growth engine, but the scoreboard is deeper than the hype.

4 min read

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ENTERTAINMENT SPORTS

At the US Open, Brands Play for Relevance. Who Won This Game?

AI matches chats and $39 cocktails, this year’s US Open shows how sport, fashion, and hospitality are playing the same game for attention.

4 min read

ENTERTAINMENT SPORTS

Breitling Makes Its NFL Play, Why Football and Why Now

Breitling’s first-of-its-kind partnership with the NFL transforms game-day passion into a year-round retail engine.

4 min read

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SPORTS STYLE

Bieber’s Brand Moves Into Football With SKYLRK x Adidas Teaser

A light-blue kit, cleat-coded sneakers, and a drumbeat of Instagram teasers point to SKYLRK’s most ambitious chapter yet.

5 min read

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SPORTS STYLE

Skate Sneakers Are Back on Top, and Quiet Luxury Feels the Drop

After years of sleek “quiet luxury” dictating the sneaker wall, the pendulum has swung.

3 min read

SPORTS TECH

Strava Bets Big on AI Coaching. Can It Really Improve Your Workout?

Strava’s quiet pivot from segments to prescriptions could redefine how everyday athletes train and pay for progress.

3 min read

ENTERTAINMENT SPORTS

Could Disney’s WWE Bet Be the Ultimate Powerbomb in the Streaming Wars?

ESPN's monumental $1.6 billion acquisition of WWE's premium live event streaming rights marks a seismic shift.

3 min read

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ENTERTAINMENT SPORTS

Netflix Scores Big With Targeted Sports Play

Netflix's new sports strategy proves less is indeed more, redefining how audiences engage with live events.

3 min read

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SPORTS STYLE

Adidas and Puma Rethink the Athlete Endorsement Model

Adidas and Puma are transforming how sports brands connect with consumers, shifting from traditional endorsements to digital storytelling and purpose-driven campaigns.

3 min read

SPORTS STYLE

Are the Classics Still Game-Changers? Nike is Counting On it.

Amid a flood of passing trends, Nike revives basketball icons to drive future growth, betting on the power of timeless plays.

3 min read