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ENTERTAINMENT SOCIAL MEDIA

Musk vs Netflix Moves the Market More Than the Needle

Elon Musk’s call to cancel Netflix unleashed a cultural storm that quickly reached Wall Street.

4 min read

ENTERTAINMENT SPORTS

Adidas Makes the 2026 World Cup Ball Became the Message

Adidas is unveiling Trionda, the 2026 World Cup ball, with a spectacle-first playbook that turns product heritage into pop culture.

5 min read

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ADVERTISING ENTERTAINMENT

Skate. Returned, Let Locals Film, And Now Pros are Racing to Keep Up

A skate classic returns with the cameras turned outward, asking the scene that guarded its legacy to help build what comes next.

ADVERTISING ENTERTAINMENT

Beer Finds Its Close-Up as AB InBev and Netflix Strike a Global Pact

AB InBev and Netflix have inked a multi-year global partnership that turns streaming nights into beer occasions.

4 min read

ADVERTISING ENTERTAINMENT

Two Rivals, One Ad Pipe; Netflix and Amazon Make an Unlikely Alliance

Starting in the fourth quarter of 2025, Netflix’s ad inventory will be purchasable directly through Amazon’s DSP across eleven countries.

4 min read

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ENTERTAINMENT SPORTS

At the US Open, Brands Play for Relevance. Who Won This Game?

AI matches chats and $39 cocktails, this year’s US Open shows how sport, fashion, and hospitality are playing the same game for attention.

4 min read

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ENTERTAINMENT TECH

Switch 2 Proves Nintendo Still Owns the Game

Behind a record launch and a $100 billion milestone, Nintendo’s bet on play over power is rewriting the rules of the console business.

3 min read

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ADVERTISING ENTERTAINMENT

Hollywood Sells Tomorrow by Repackaging Yesterday

With suit reveals and IMAX pre-sales, Hollywood is turning nostalgia into a sales tool, and gambling it won’t drain the surprise.

3 min read

ENTERTAINMENT SPORTS

Breitling Makes Its NFL Play, Why Football and Why Now

Breitling’s first-of-its-kind partnership with the NFL transforms game-day passion into a year-round retail engine.

4 min read

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ENTERTAINMENT TECH

Spotify Wants Your Music Chats In-App

Spotify is rolling out Messages, a native way to share and discuss songs, podcasts, and audiobooks without leaving the app.

3 min read

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ADVERTISING ENTERTAINMENT

Glasgow Turns Into Spider-Man’s Stage as Marvel Bets on Organic Buzz

Marvel’s latest Spider-Man production transformed the streets of Glasgow into a live marketing arena.

3 min read