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FOOD & DRINK STYLE

When Fashion Walks Into the Whisky Vault, the Combo Might Surprise

Inside Harrods, Johnnie Walker and Olivier Rousteing turn whisky into couture and an engine for holiday demand.

4 min read

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FOOD & DRINK

To Win, Pepsi Must Play by Coke’s Rules

Pepsi needs fewer assets on the road and more firepower at the shelf to close the gap between Coca-Cola.

4 min read

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ADVERTISING FOOD & DRINK

Heinz Wants the World to See Ketchup in Every Fry Box

Heinz’s new global campaign turns a tiny visual truth, with the silhouette of the fry box, into a borderless branding device.

3 min read

FOOD & DRINK STRATEGY

Coca-Cola Took Christmas and Now Fanta Seeks Halloween

Fanta is mounting its biggest seasonal push yet, enlisting horror icons, scannable cans, and a limited flavor to turn October into an orange franchise month.

3 min read

FOOD & DRINK STRATEGY

McDonald’s Is Leaning Hard Into Collectibles; Here’s the Play

McDonald’s is sequencing toys, tins, and crossovers, from Minecraft to McDonaldland and now BTS.

3 min read

FOOD & DRINK

Sweet Deal? Coca-Cola Bows to Cane Sugar Demand in New US Offering

Coca-Cola is set to launch a new version of its iconic soda in the US sweetened with cane sugar, a move that follows both consumer preference and political engagement.

2 min read

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FOOD & DRINK

Starbucks Abandons Pickup-Only Stores, And Here’s Why

Starbucks is pivoting away from its mobile order, pickup-only store format, acknowledging that these locations lacked the brand's signature "warmth and human connection."

4 min read

ENTERTAINMENT FOOD & DRINK

McDonald’s Taps into Formula 1 Hype But Can It Pay Off?

After F1: The Movie's June 2025 release, McDonald’s launched an adult F1-themed combo, tapping nostalgia and global fandom with immersive collectibles.

3 min read

FOOD & DRINK

Would You Order a Protein Drink at Starbucks? The Chain Is Betting You Might

Starbucks is testing a protein-infused cold foam in a handful of U.S. stores, aiming to capture the growing demand for health-focused drinks.

3 min read

FOOD & DRINK

What Happens When The Food Delivery Giant Trades Takeout for Tulips?

What looked like a simple delivery was a bold move in brand storytelling.

3 min read

ENTERTAINMENT FOOD & DRINK

Between Beaches and Broken Cities, Corona Found Calm in the Chaos of The Last of Us

Corona boldly merged its beach vibe with The Last of Us universe, redefining escape in a genre-defying campaign.

3 min read

FOOD & DRINK

Tariffs Shake Up the Soda Wars—and Pepsi Feels the Pressure

As U.S. tariffs disrupt global supply chains, PepsiCo is strategically disadvantaged in its long-standing rivalry with Coca-Cola. With production decisions made decades ago now turning into liabilities, the cola wars are no longer fought solely in ad campaigns—but on the front lines of international trade.

4 min read