SOCIAL MEDIAZ MEMBERS

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May 05, 2025

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3 min read

Brands Bet Big on Celebrities—But Are the Returns as Flashy as the Faces?

Zendaya, Rosé and Bad Bunny are driving sneaker sellouts, surging quarterly growth, and millions in media value. But here’s what’s really going on behind these high-profile partnerships—and why some work while others quietly flop.

Puma, Calvin Klein and On Running campaigns posters. Brands websites – May 04, 2025.

By

Giovana B.

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