STYLEZ MEMBERS

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Feb 26, 2025

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4 min read

Can NikeSKIMS replicate the Air Jordan phenomenon, or is it just a trend-driven gamble?

While Jordan redefined basketball and sneaker culture, Kardashian is positioned to modernize Nike’s appeal in women’s activewear. This analytical comparison explores these collaborations' strategic intentions, cultural impact, financial influence, and long-term viability.

By

Giovana B.

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FURTHER READING

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