Louis Vuitton Tests the Limits of Luxury by Tripling Prices
Louis Vuitton is pushing designer beauty into rarefied territory with a debut makeup line that prices a single lipstick at $160 and eyeshadow palettes at $250.
From Likes to Empires, They are Iconic and They Know it
How Hailey, Kylie and Bella transformed aesthetics into an always-on retail machine.
Skate Sneakers Are Back on Top, and Quiet Luxury Feels the Drop
After years of sleek “quiet luxury” dictating the sneaker wall, the pendulum has swung.
Strava Bets Big on AI Coaching. Can It Really Improve Your Workout?
Strava’s quiet pivot from segments to prescriptions could redefine how everyday athletes train and pay for progress.
Is Zuckerberg’s “Personal Superintelligence” Empowerment or Ad Strategy?
Mark Zuckerberg’s newest vision for AI promises a deeply personal digital assistant, but marketing experts see a bigger play for the future of advertising.
Could Disney’s WWE Bet Be the Ultimate Powerbomb in the Streaming Wars?
ESPN’s monumental $1.6 billion acquisition of WWE’s premium live event streaming rights marks a seismic shift.
Sweet Deal? Coca-Cola Bows to Cane Sugar Demand in New US Offering
Coca-Cola is set to launch a new version of its iconic soda in the US sweetened with cane sugar, a move that follows both consumer preference and political engagement.
Starbucks Abandons Pickup-Only Stores, And Here’s Why
Starbucks is pivoting away from its mobile order, pickup-only store format, acknowledging that these locations lacked the brand’s signature “warmth and human connection.”
Netflix Scores Big With Targeted Sports Play
Netflix’s new sports strategy proves less is indeed more, redefining how audiences engage with live events.
Adidas and Puma Rethink the Athlete Endorsement Model
Adidas and Puma are transforming how sports brands connect with consumers, shifting from traditional endorsements to digital storytelling and purpose-driven campaigns.
UK Watchdog Aims to Break Big Tech’s Mobile Grip
The UK’s competition authority is charting a bold course, proposing new regulations that could significantly reshape how Apple and Google operate their dominant mobile platforms.
It Was Never About the Discounts and Amazon Knew It
Prime Day has become a 23.8 billion showcase on how Amazon turns membership into loyalty and attention into action with unmatched precision.