American Giants Are Learning the European Accent
U.S. brands, such as Coke, McDonald’s, and P&G, are dialing down overt “American-ness” in Europe and dialing up local proof-points.
To Win, Pepsi Must Play by Coke’s Rules
Pepsi needs fewer assets on the road and more firepower at the shelf to close the gap between Coca-Cola.
Two Rivals, One Ad Pipe; Netflix and Amazon Make an Unlikely Alliance
Starting in the fourth quarter of 2025, Netflix’s ad inventory will be purchasable directly through Amazon’s DSP across eleven countries.
Apple Chooses Design First and Intelligence Later. Will it be Enough?
A new iPhone silhouette may excite shoppers today, but the real test is whether Apple can ship unmistakable AI progress before rivals turn “phone intelligence” into a default expectation.
At the US Open, Brands Play for Relevance. Who Won This Game?
AI matches chats and $39 cocktails, this year’s US Open shows how sport, fashion, and hospitality are playing the same game for attention.
Amazon Ends the “Borrowed Prime” Era
Amazon will shut down its decade-old “Invitee” workaround on Oct. 1, cutting off free-shipping Access for non-household users and nudging millions toward paid Prime.
What Went Wrong at Lululemon
Lululemon’s latest quarter revealed that the brand’s U.S. engine has cooled, just as tariff pressure has tightened margins.
Switch 2 Proves Nintendo Still Owns the Game
Behind a record launch and a $100 billion milestone, Nintendo’s bet on play over power is rewriting the rules of the console business.
Zuckerberg Is Betting Big on Going Small
Inside Meta’s secretive superintelligence push, Zuckerberg is consolidating the organization to accelerate the science.
Rhode Takes Over Sephora And the Real Show Starts Now
Can a billion-dollar bet turn Rhode’s TikTok heat into year-round Sephora velocity?
How Brands Can Meet New Verification Rules
As lawmakers tighten age verification, the smartest AI-driven campaigns are rewriting the playbook before regulators do it for them.
Spotify Wants Your Music Chats In-App
Spotify is rolling out Messages, a native way to share and discuss songs, podcasts, and audiobooks without leaving the app.