On Faces Its First Real Test as Leadership Shifts
What appears to be a leadership shake-up may actually be a defining moment for one of the fastest-growing sportswear brands.
Should We Still Believe in Nike?
As Nike revisits its past on the stock chart, the real question is whether its future still commands belief.
Nike and Beats Blur the Line Between Product and Identity
With the Powerbeats Pro 2 Nike edition, performance, identity and data converge into a single object that signals where brand collaboration is heading next.
Miu Miu Sales Surge 450% in Five Years as the Brand Passes €1.5 Billion
The once underestimated Prada Group label has become one of fashion’s fastest-growing brands by capturing the imagination of a new generation of luxury consumers.
Shein Wants Brands to Use Its Supply Chain. Should They?
As Shein opens its production and logistics network to outside labels, brands must weigh the promise of speed and scale against the risks of joining a powerful competitor’s ecosystem.
A New Generation of Mall Rats Has Arrived
After years of digital dominance in shopping, a generation raised online is rediscovering the simple thrill of wandering through the mall.
Apple’s $599 Bet on the Next Billion Users
With the iPhone 17e and MacBook Neo, Apple lowers its entry price to broaden its ecosystem’s reach.
With Netflix Out the Paramount and WBD Deal Might Redraw the TV Advertising
Netflix may have stepped away from the negotiating table, yet the race to reshape the future of television advertising is only intensifying.
A Lot Is Happening Inside the Adidas Originals Superstar Universe
Through a cinematic campaign that unfolds like an evolving story, Adidas is reframing the Superstar as a cultural object rediscovered across music, sport, and fashion.
Unilever’s Creator Doctrine Puts Mass Marketing on Trial
As Unilever redirects billions toward a creator-led model, the debate is no longer about whether social works, but whether scale can survive without the architecture of mass advertising.
Why CMOs Are Shifting Focus From Brand Awareness to Revenue Growth
As economic unease and AI ambition converge, marketing leaders are being judged less by cultural resonance and more by revenue contribution.
How Dior and Chanel Are Winning Back Aspirational Shoppers
Dior and Chanel are recalibrating their strategy, proving that in luxury, perception of value can matter even more than the number on the price tag.