BUSINESS | What About Mkt

Cartier Is Becoming the Watch Gen Z Actually Wants

Rolex remains the giant of Swiss watches, but Cartier is rewriting what status looks like for a younger generation of luxury consumers.

Netflix Tells Advertisers It Can Compete With Anyone

With ad dollars surging, Netflix argues that premium attention—not just reach—is the future of advertising.

Coca-Cola Keeps Winning While Marketing Looks Somewhere Else

What if the most effective marketing strategy in the world is also the one the industry finds too boring to celebrate?

The World Cup Isn’t the Sure Bet Brands Once Knew

The World Cup continues to command extraordinary global attention, yet early signals suggest that this attention may not be translating into the kind of spending brands have long taken for granted.

Hershey Leans on Agentic AI to Redefine $2B in Marketing Investment

As AI transforms slow-moving analytics into a continuous decision engine, Hershey is reshaping how billions in marketing dollars are deployed.

When It Comes To AI Adoption, Fear Is a Big Factor For Marketers

As AI accelerates, marketers find themselves caught between the urgency to adopt and the fear of becoming obsolete.

Tim Cook Built Apple Ads, but His Successor Faces the Harder Task

As leadership shifts, Apple must decide how far it can scale advertising without reshaping its identity.

Nutella Finally Changes the Recipe, And What That Says About Growth

After six decades of consistency, Nutella is introducing a peanut-infused variation that signals more than a flavor update.

The Brands Winning the Moment and Losing the Meaning

Gap’s comeback has driven record profits and cultural dominance, yet a closer reading of the data reveals a growing imbalance between attention and authority

Chanel Named Pedro Pascal as Its New Ambassador, and it’s Dividing Luxury Fans

Chanel’s appointment of Pedro Pascal signals a decisive shift in luxury’s identity, moving away from polished perfection toward cultural relevance and emotional connection.