Halloween Goes High-Tech as Brands Turn Rituals into Real-Time Games
In the 2025 Halloween season, brands trade scares for spectacle, turning traditions into glowing, playful, and gamified experiences.
What People Really Post on TikTok and How Brands Should Play
A rare snapshot of every video posted on a random day reveals how TikTok actually works.
Advertisers Press Tech Giants for Ad Sales Clarity
Advertisers are pushing the digital ad industry to reveal how auctions actually set prices and pick winners.
ChatGPT Brings Apps Into the Chat, Redefining Search Again
ChatGPT’s in-chat apps collapse the funnel into a message, and every brand now competes inside the conversation.
Why Paramount Spent $150 Million to Buy a $20 Million Idea
Paramount’s purchase of The Free Press looks extravagant next to the startup’s revenue, raising the question of whether the creator media will restart the engine of legacy news.
Duolingo’s Next Lesson is Advertising, and the Market is Listening
Inside Duolingo’s plan to turn lessons and streaks into a brand-safe ad platform that marketers can finally buy directly.
Shopify Joins OpenAI, And Now Your Next Buy Might Start With “Hey Chat”
OpenAI is transforming ChatGPT into a shoppable interface, merging discovery and purchase into a single conversation.
Musk vs Netflix Moves the Market More Than the Needle
Elon Musk’s call to cancel Netflix unleashed a cultural storm that quickly reached Wall Street.
Pets in Track Suits is a Fad or the Next Billion-Dollar Lifestyle Category?
Adidas is doubling down on China’s fast-growing “pet economy” with a Fall petwear line that mirrors its Originals features.
When Fashion Walks Into the Whisky Vault, the Combo Might Surprise
Inside Harrods, Johnnie Walker and Olivier Rousteing turn whisky into couture and an engine for holiday demand.
Meta Moves Closer to Self-Driving AdsNews Articles
Meta’s new AI agents promise a hands-off ad engine that meets customers in chat and escorts them to checkout in one seamless flow.
Adidas Makes the 2026 World Cup Ball Became the Message
Adidas is unveiling Trionda, the 2026 World Cup ball, with a spectacle-first playbook that turns product heritage into pop culture.