Skate. Returned, Let Locals Film, And Now Pros are Racing to Keep Up
A skate classic returns with the cameras turned outward, asking the scene that guarded its legacy to help build what comes next.
Beer Finds Its Close-Up as AB InBev and Netflix Strike a Global Pact
AB InBev and Netflix have inked a multi-year global partnership that turns streaming nights into beer occasions.
The Amazon Gate is Open, and the Rules of the Game Changed
Amazon’s decision to make Amazon Marketing Cloud broadly accessible might come with a structural shift in retail media.
Runway Hype and a $180 Bet; Jacquemus and Nike Revive the Moon Shoe
Jacquemus is reintroducing Nike’s first cult runner, the 1972 Moon Shoe, in three fashion-forward colorways and a $180 price that undercuts most high-fashion sneakers.
The Birkin You Couldn’t Win Still Won NYFW
A rigged claw machine transformed desire into a public spectacle, proving that in luxury, saying “no” can be the most persuasive “yes.”
Google Puts a Tutor in Translate as Duolingo Faces a New Kind of Rival
Google Translate becomes a tutor, challenging Duolingo with AI-driven practice and live conversation features.
American Giants Are Learning the European Accent
U.S. brands, such as Coke, McDonald’s, and P&G, are dialing down overt “American-ness” in Europe and dialing up local proof-points.
Kodak Droped a New Camera; Lo-Fi by Design, Not by Accident
Kodak’s Charmera mini camera leans into lo-fi images, bundling ‘80s throwback design.
TikTok’s Near-Deal Pushes the Ad Market Back Toward Short-Form
A framework agreement between Washington and Beijing to keep TikTok operating in the U.S. resets the risk calculus for marketers.
The First New iPhone Campaign? Dua Lipa, of Course
Apple stress-tested the new iPhone under arena lights. By turning Dua Lipa’s tour into a one-day documentary, the company linked pro-grade capability to pop-scale distribution.
To Win, Pepsi Must Play by Coke’s Rules
Pepsi needs fewer assets on the road and more firepower at the shelf to close the gap between Coca-Cola.
Two Rivals, One Ad Pipe; Netflix and Amazon Make an Unlikely Alliance
Starting in the fourth quarter of 2025, Netflix’s ad inventory will be purchasable directly through Amazon’s DSP across eleven countries.